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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Lob

    Score8.5 out of 10
    N/ALob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.

    $0

    per month (Up to 500 Mailings)

    Pricing
    IterableLob
    Editions & Modules
    No answers on this topic
    Startup Plan
    $260
    per month 3 users & Up to 3,000 monthly mailings
    Growth Plan
    $550
    per month 5 users & Up to 6,000 monthly mailings
    Developer Plan
    Free
    1 user & Up to 500 monthly mailings
    Enterprise Plan
    Contact Sales
    Offerings
    Pricing Offerings
    IterableLob
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Features
    IterableLob
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Lob
    Feature
    Iterable
    8.1
    119 Ratings
    4% above category average
    Lob
    -
    Ratings
    WYSIWYG email editor8.9106 Ratings00 Ratings
    Dynamic content8.7113 Ratings00 Ratings
    Ability to test dynamic content8.5111 Ratings00 Ratings
    A/B testing8.6115 Ratings00 Ratings
    Mobile optimization7.9110 Ratings00 Ratings
    Email deliverability reporting6.9115 Ratings00 Ratings
    List management7.1115 Ratings00 Ratings
    Triggered drip sequences8.1102 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Lob
    Feature
    Iterable
    5.7
    116 Ratings
    27% below category average
    Lob
    -
    Ratings
    Dashboards6.2116 Ratings00 Ratings
    Standard reports5.6114 Ratings00 Ratings
    Custom reports5.4105 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Lob
    Feature
    Iterable
    7.0
    113 Ratings
    9% below category average
    Lob
    -
    Ratings
    API7.9102 Ratings00 Ratings
    Role-based workflow & approvals8.196 Ratings00 Ratings
    Customizability7.4103 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
    Third-party software integrations7.120 Ratings00 Ratings
    Best Alternatives
    IterableLob
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Bloomreach
    Score9.2 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IterableLob
    Likelihood to Recommend
    8.6
    (120 ratings)
    8.4
    (21 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    6.8
    (2 ratings)
    Usability
    9.1
    (3 ratings)
    6.6
    (18 ratings)
    Availability
    8.2
    (4 ratings)
    8.2
    (1 ratings)
    Performance
    8.2
    (4 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (4 ratings)
    7.3
    (2 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (13 ratings)
    Product Scalability
    7.3
    (4 ratings)
    8.2
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    IterableLob
    Likelihood to Recommend
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Lob
    It is great for low-cost, high-volume mail campaigns for our agents. The price is very reasonable, and they can send out a lot. Once the design is approved and they send a list, we handle it, then Lob. When we have agents who want to handwrite the addresses, we choose someone else (a local print shop) to print and send them to our agents.
    Incentivized
    Read full review
    Pros
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Lob
    • Address Verification and NCOA Cleaning
    • Autocomplete for our forms that allow a user to SKIP typing
    • Printing and mailing documents automatically over API
    Incentivized
    Read full review
    Cons
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Lob
    • An automatically scheduled data export would be nice.
    • Functions such as adding or editing bank accounts, updating check details, and querying data require knowledge of the specific code and API infrastructure. It would be nice to do these things without being an engineer trained in their specific interface language.
    • They reduced their retention period on their interface to like 3 months, which is not ideal.
    Incentivized
    Read full review
    Likelihood to Renew
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Lob
    will continue to use for specific mailing requirements
    Incentivized
    Read full review
    Usability
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Lob
    Overall, Lob performs well for standard mailing needs and has helped streamline day-to-day processes. However, there are unique situations in the insurance industry that may require additional flexibility or capacity beyond their current model. Automation of certain state-required letters or follow-ups is something we wish we could perform.
    Incentivized
    Read full review
    Reliability and Availability
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Lob
    i never witnessed a problem with lob
    Incentivized
    Read full review
    Performance
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Lob
    perfect except from a minor tracking options missed
    Incentivized
    Read full review
    Support Rating
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Lob
    good support, not many examples I can think of
    Incentivized
    Read full review
    Implementation Rating
    Iterable
    No answers on this topic
    Lob
    didn't participate but as for my information it was smooth
    Incentivized
    Read full review
    Alternatives Considered
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
    Read full review
    Lob
    Root keeps Lob because it is already deeply integrated into our systems, and replacing it would require significant engineering effort with limited expected cost savings. As well as the unknowns that come with other options, switching vendors would likely require a significant multi-quarter effort without clear cost savings or efficiency gains.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Iterable
    No answers on this topic
    Lob
    it can be better because the volume pricing method doesn't benefit the clients much but lob itself
    Incentivized
    Read full review
    Scalability
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Lob
    it will scale very well if its for saas companies
    Incentivized
    Read full review
    Professional Services
    Iterable
    No answers on this topic
    Lob
    decent overall
    Incentivized
    Read full review
    Return on Investment
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    Lob
    • The hard part is that the agents mostly see the returns over us, so I don't know the specific numbers.
    • Some agents have great responses; others not as much. Or they get 75% of their mailers returned, and we don't know why.
    Incentivized
    Read full review
    ScreenShots

    Lob Screenshots

    Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.Screenshot of Lob Analytics. These demonstrate the value of every send and find winning strategies with advanced analytics.Screenshot of Lob Template Gallery. This includes professionally designed templates optimized by a team of experts.Screenshot of Lob analytics dashboard shows trackable events from direct mail campaigns.