Iterable vs. Retainful

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Iterable
Score 8.4 out of 10
N/A
Iterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
Retainful
Score 10.0 out of 10
N/A
Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.N/A
Pricing
IterableRetainful
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IterableRetainful
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IterableRetainful
Features
IterableRetainful
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Iterable
7.9
119 Ratings
4% above category average
Retainful
10.0
1 Ratings
22% above category average
WYSIWYG email editor8.7106 Ratings10.01 Ratings
Dynamic content8.5113 Ratings10.01 Ratings
Ability to test dynamic content8.3111 Ratings10.01 Ratings
A/B testing8.4115 Ratings10.01 Ratings
Mobile optimization7.8110 Ratings10.01 Ratings
Email deliverability reporting6.6115 Ratings10.01 Ratings
List management7.1115 Ratings10.01 Ratings
Triggered drip sequences7.9102 Ratings10.01 Ratings
Landing pages00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Iterable
5.8
116 Ratings
23% below category average
Retainful
10.0
1 Ratings
26% above category average
Dashboards6.2116 Ratings10.01 Ratings
Standard reports5.7114 Ratings10.01 Ratings
Custom reports5.5105 Ratings10.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Iterable
7.1
113 Ratings
5% below category average
Retainful
-
Ratings
API7.9102 Ratings00 Ratings
Role-based workflow & approvals8.296 Ratings00 Ratings
Customizability7.6103 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
Third-party software integrations7.220 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Iterable
-
Ratings
Retainful
10.0
1 Ratings
21% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
IterableRetainful
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IterableRetainful
Likelihood to Recommend
8.7
(120 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
9.1
(3 ratings)
-
(0 ratings)
Availability
8.2
(4 ratings)
-
(0 ratings)
Performance
8.2
(4 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
10.0
(1 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
IterableRetainful
Likelihood to Recommend
Iterable
- Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
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Retainful
If you are looking for a WP plugin to manage your abandoned cart, Retainful is the best you can find. The UX is really nice, the platform is user-friendly and you don't need any skill to start using it from day one. You can create email automation in a few steps and offer coupon codes to grab the attention of your customers. Last but not least, Retainful has the best support team! They reply super fast, they assist you to set everything properly and they really help you to have the best service possible. Honestly, you can't ask more!
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Pros
Iterable
  • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
  • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
  • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
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Retainful
  • email automation
  • generate and send coupon code
  • data analysis
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Cons
Iterable
  • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
  • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
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Retainful
  • I'd like to have more templates for emails
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Likelihood to Renew
Iterable
Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
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Retainful
No answers on this topic
Usability
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
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Retainful
No answers on this topic
Reliability and Availability
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Retainful
No answers on this topic
Performance
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Retainful
No answers on this topic
Support Rating
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Retainful
Best team Support ever! Fast, kind, and always helpful
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Alternatives Considered
Iterable
My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
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Retainful
We use Mailchimp for email marketing but as integration with WordPress we found Retainful easier to use (automation workflow) and you can start for free! Moreover, we can generate and send coupon codes directly from the plugin, and works great with Woocommerce! It is more than one year that we use Retainful and we are completely satisfied
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Scalability
Iterable
We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
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Retainful
No answers on this topic
Return on Investment
Iterable
  • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
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Retainful
  • Positive ROAS for abandoned cart
  • Positive ROAS for coupon code
  • Data analysis of customer behavior
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ScreenShots