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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iterable

    Score8.2 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A

    Venngage

    Score10 out of 10
    Small Businesses (1-50 employees)
    Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.

    $19

    per month per user

    Pricing
    IterableVenngage
    Editions & Modules
    No answers on this topic
    Premium
    $19
    per month per user
    Business
    $49
    per month per user
    Enterprise
    starting at $499
    per month 10+ seats (billed yearly)
    Offerings
    Pricing Offerings
    IterableVenngage
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—50% discount for Premium and Business plans for annual pricing.
    More Pricing Information
    Community Pulse
    IterableVenngage
    Considered Both Products
    Iterable
    No answer on this topic
    Venngage
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    103 Answers
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    80 Answers
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    102 Answers
    67%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    67 Answers
    67%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    66 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    IterableVenngage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Iterable and Venngage
    Feature
    Iterable
    8.1
    119 Ratings
    5% above category average
    Venngage
    -
    Ratings
    WYSIWYG email editor8.9106 Ratings00 Ratings
    Dynamic content8.7113 Ratings00 Ratings
    Ability to test dynamic content8.5111 Ratings00 Ratings
    A/B testing8.6115 Ratings00 Ratings
    Mobile optimization7.9110 Ratings00 Ratings
    Email deliverability reporting6.9115 Ratings00 Ratings
    List management7.1115 Ratings00 Ratings
    Triggered drip sequences8.1102 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Iterable and Venngage
    Feature
    Iterable
    5.7
    116 Ratings
    27% below category average
    Venngage
    -
    Ratings
    Dashboards6.2116 Ratings00 Ratings
    Standard reports5.6114 Ratings00 Ratings
    Custom reports5.4105 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Iterable and Venngage
    Feature
    Iterable
    7.0
    113 Ratings
    9% below category average
    Venngage
    -
    Ratings
    API7.9102 Ratings00 Ratings
    Role-based workflow & approvals8.196 Ratings00 Ratings
    Customizability7.4103 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM4.75 Ratings00 Ratings
    Third-party software integrations7.120 Ratings00 Ratings
    Best Alternatives
    IterableVenngage
    Small Businesses
    Vbout
    Score9.9 out of 10
    GIMP
    Score8 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Adobe Illustrator
    Score9.4 out of 10
    Enterprises
    Bloomreach
    Score9.2 out of 10
    Adobe PhotoShop
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IterableVenngage
    Likelihood to Recommend
    8.6
    (120 ratings)
    10.0
    (8 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Usability
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Availability
    8.2
    (4 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (4 ratings)
    10.0
    (1 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.5
    (2 ratings)
    Data Sources
    -
    (0 ratings)
    1.4
    (2 ratings)
    Product Scalability
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    IterableVenngage
    Likelihood to Recommend
    Iterable
    - Scalability: as I mentioned, Stayforlong serves more than 3 Million travellers in 40 markets and 32 languages. We managed to build a robust CRM strategy with only 2 members on the CRM team, which helped us expand the channels with a really small, lean team. - Real-time relevance: for us, having the latest available offer is a must; we need to offer the rooms that are available in real time, because the inventory is live.
    Incentivized
    Read full review
    Venngage
    I find it great for personal use especially when you are a visual person. As an assistant that needs a lot of organizing, it's wonderful. It helped me a lot and I usually don't require a lot of features. I also find it great for accessibility stuff, I respect that since I have a relative who has special needs. I didn't really need that specifically, but it's nice to know it was considered.
    Read full review
    Pros
    Iterable
    • Customer Journey creation - the platform easily creates a visual path for the marketing team to curate messaging based around timing, channel, behavior as well as add split testing logic and exit criteria so we target only the audiences we want.
    • Customer Success - one of the best teams I've ever had the pleasure of working with. I'm able to move so much quicker because they really create a helpful partnership.
    • Audience segmentation, the platform is easy to work with even if you're a first time user, they do a great job of visually showing the logic and the and/or/none type rules.
    Incentivized
    Read full review
    Venngage
    • Extremely user-friendly: simple, easy-to-follow interface really made ramping up on the offering incredibly fast and painless.
    • Variety of templates: Venngage has a HUGE assortment of templates ranging from corporate reports and business decks to more visually-engaging, "fun" content such as infographics, awesome charts, and highly customizable social graphics.
    • Brand-alignment: we really appreciated the opportunity to tee up our brand guidelines and have those remain on the back-end and let us apply our style guide to multiple templates instantaneously.
    Incentivized
    Read full review
    Cons
    Iterable
    • In-app channel, although it works, has some shortcomings in UI functionality or system backend logic, which suggests it is built on an email send-out architecture.
    • Drag and drop editor has its own limitations - it isn't perfect. You can't create some basic designs.
    Incentivized
    Read full review
    Venngage
    • It's hard to lock graphics into place in Venngage once you create something.
    • Layering is next to impossible. The feature is there but is very difficult to use and most times the user is better off copying the object over instead
    • Unless you have a business account (we have a professional account- middle grade) you cannot sort and organize your infographics. This is messy and cumbersome to go through and the price difference between professional and business grade accounts was quite large.
    Incentivized
    Read full review
    Likelihood to Renew
    Iterable
    Its a robust platform that can serve complex business needs. Current and futures. It tries to adapt an newest trends and has good CS and CSM specialists.
    Incentivized
    Read full review
    Venngage
    I use Venngage for a new project 1-2 times per week... I could not see using another program at this point.
    Incentivized
    Read full review
    Usability
    Iterable
    Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
    Incentivized
    Read full review
    Venngage
    I find it very user friendly, straight to the point, and the minor issues I found wasn't really impacting on my role. So I think it would depend? but personally I find it perfect for me. There were lots of templates I could use, and they were very open to feedback and customer service was very accommodating.
    Read full review
    Reliability and Availability
    Iterable
    Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
    Incentivized
    Read full review
    Venngage
    No answers on this topic
    Performance
    Iterable
    The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
    Incentivized
    Read full review
    Venngage
    No answers on this topic
    Support Rating
    Iterable
    I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
    Incentivized
    Read full review
    Venngage
    I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
    Incentivized
    Read full review
    Alternatives Considered
    Iterable
    My understanding is that Mailchimp has evolved a lot since we moved to Iterable 4 years ago, so any comparison is legacy. Keeping that in mind, Iterable is far more sophisticated, especially the journey builder, personalised STO by user and segmentation.
    Incentivized
    Read full review
    Venngage
    We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
    Incentivized
    Read full review
    Scalability
    Iterable
    We've definitely tested scalability, and it's no line - it works. The process is pretty easy. Most of the times it goes off without a hitch. Any time we do encounter issues, our support team is quick to get on the job and very communicative as they work us through a successful launch.
    Incentivized
    Read full review
    Venngage
    No answers on this topic
    Return on Investment
    Iterable
    • I do not have hard numbers, as I am not in the department that deals with those kinds of quantifications of impact. However, I do believe the use of Iterable has been a positive thing for us in providing more comprehensive data that is useful when dealing with customer tickets.
    Incentivized
    Read full review
    Venngage
    • It was frustrating to be required to purchase a full month, not be able to download into PowerPoint and edit, and not be given a refund.
    Read full review
    ScreenShots