Kantar Research Services vs. Reputation.com

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

I think Reputation.com is best suited for enterprise applications where you want big-picture results plus the ability to drill-down to specific locations. It is a good solution where you want to consolidate vendors as they have multiple components. Of course, certain components are more of a core competency for them than others. But in general, it's a strong solution.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• Streamlines reviews across multiple platforms
• Makes answering reviews/surveys easy across multiple platforms
• Assists with management of consistent information across online listings

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

• better responses that are more unique
• would love to be notified as soon as the review comes in also
• publish our responses for us

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

Reputation.com has a better price point. Reputation has other tools that made us choose them over Binary Fountain. There is another company, although the name escapes me, that has similar services to Reputation, but they put a large focus on Yelp and Apple Maps, as opposed to Reputation who puts an emphasis on Google and Google maps.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized

• Update clientele about important information
• Available metrics to improve post qualities
• Daily failures results in less usage due to trust issues

Incentivized