Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
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Sogolytics
Score9 out of 10
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Sogolytics (formerly SoGoSurvey) is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think if you are surveying often to gather data, Sogolytics is a great product. If you are not seeking in-depth data, there are certainly more affordable options. As a non-profit, we find this to be a great tool for in-depth data and easy-to-use reports. The report feature is our main draw to this product; it is visually appealing, easy to share, and translates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Everything on the platform is laid out logically and in a manner that even our less technical administrators can go onto the system and create/manage any surveys or feedback questionnaires. The options for distribution of these surveys are also simple and straight forward with all available choices showing. Our users don't need to know the ins and outs of the system to be able to use it.
I had an issue whereby I used a free trial that ended, locking me out of my account. I contacted their customer service to help with this issue, which they resolved in under half an hour. I was extremely impressed with their speed and quality of service, which led me to filling out this review!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In summary, Sogolytics has proven to be the perfect fit for our pre and post-test assessments. Its seamless integration, efficient data collection, and powerful reporting capabilities have significantly improved our ability to track and communicate the impact of our programs. We highly recommend Sogolytics to organizations looking for a reliable and user-friendly data management solution.
From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Members were very appreciative of the survey requesting their input on Capital Projects. Too many time, 1 - 2 staff members or Board members make decisions for the entire membership, which is not always the best approach.
Hoping for actionable areas to improve once the results of the Membership Satisfaction survey completes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
