Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
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TINYpulse
Score 9.9 out of 10
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TINYpulse is an employee surveying and feedback tool. It includes employee recognition, coaching, and performance tracking functionality.
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Well-suited for companies looking to get better feedback from employees. It's probably perfect for my organization (around 80 employees) because our COO can respond directly to our concerns. It might be less effective for larger organizations, but I can't speak much to that.
TINYpulse provides a nice, prepackaged survey platform with a library of suggested questions to use and hard-coded timelines and processes... so it is truly a "plug and play" tool.
The platform produces some graphics and other methodology for assisting HR in delivering survey results to the rest of the executive team and/or to share with employees.
TINYpulse does a DYNAMIC job in selling the message that the employee's responses are anonymous. Not sure if it is a generational issue or the result of younger generations watching a parent go thru a RIF or other job elimination, but the notion of radically-candid feedback is not one which I've found to be present with many Millennials (here or in past organizations), so this is a big selling point for TINYpulse.
The TINYpulse platform offers a "Cheers for Peers" program, allowing the company to promote another form of peer-to-peer recognition which can even be linked to Slack (or nearly any business-based instant messaging system) to create a constant feed for all to see those receiving recognition for going above-and-beyond.
TINYpulse sometimes makes updates to their app and website, and when navigating as an admin, I have found some of the links to be broken after an update.
The pricing structure of TINYpulse has changed since we first began using it, changing from a pay per user amount to a bulk-buy amount. This led to some confusion when we went to add more users.
TINYpulse provided the most-competitive pricing of all vendors considered, with the greatest flexibility of use with desktop, mobile app, and operating system. While customer support proposed by others appeared to be closer to "live" or real-time, with closer to the 24/7 kind of environment in which we live/work in today, budget was a driving factor for us.
From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
It's an easy way to get feedback and suggestions. I think it contributes to the team culture of wanting to always question and improve.
It's an easy way to build rapport among teammates and I think contributes to overall sense of team building (especially for a dispersed team).
It's an easy way to keep your finger on the overall pulse of the team and allows management to be able to quickly address any frustrations or issues before they become bigger concerns.
