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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kapost

    Score7 out of 10
    N/AUpland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

    $1

    per month

    WorkMarket by ADP

    Score10 out of 10
    N/AWorkMarket was founded in 2010 and in 2018, was acquired by ADP, a global provider of HR technology and services. With ADP resources, WorkMarket continues to be focused on providing enterprise technology to help companies unlock the power of their extended workforce. WorkMarket is freelance management system (FMS) for hiring, onboarding and managing the extended workforce, including freelancers, contractors and contingent workforces.N/A
    Pricing
    KapostWorkMarket by ADP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KapostWorkMarket by ADP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    KapostWorkMarket by ADP
    Content Creation
    Comparison of Content Creation features of Kapost and WorkMarket by ADP
    Feature
    Kapost
    8.2
    9 Ratings
    5% above category average
    WorkMarket by ADP
    -
    Ratings
    Ideation8.07 Ratings00 Ratings
    Approval workflows8.09 Ratings00 Ratings
    Content collaboration8.09 Ratings00 Ratings
    Content calendar8.09 Ratings00 Ratings
    Network for content licensing/production9.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Kapost and WorkMarket by ADP
    Feature
    Kapost
    8.0
    9 Ratings
    2% above category average
    WorkMarket by ADP
    -
    Ratings
    Content hub7.18 Ratings00 Ratings
    Forms / Gated content8.05 Ratings00 Ratings
    Embedded CTAs7.93 Ratings00 Ratings
    Content distribution9.07 Ratings00 Ratings
    Content promotion8.34 Ratings00 Ratings
    Content automation8.05 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Kapost and WorkMarket by ADP
    Feature
    Kapost
    8.0
    7 Ratings
    8% above category average
    WorkMarket by ADP
    -
    Ratings
    Audience profiling and targeting8.05 Ratings00 Ratings
    Closed-loop tracking and reporting8.06 Ratings00 Ratings
    Content performance analytics8.07 Ratings00 Ratings
    Campaign optimization dashboard8.05 Ratings00 Ratings
    Competitive analytics7.92 Ratings00 Ratings
    Best Alternatives
    KapostWorkMarket by ADP
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    No answers on this topic
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KapostWorkMarket by ADP
    Likelihood to Recommend
    7.0
    (12 ratings)
    4.0
    (4 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (2 ratings)
    1.0
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    KapostWorkMarket by ADP
    Likelihood to Recommend
    Upland Software
    Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
    Incentivized
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    ADP
    If you have an emergency that requires a tech, and you don't have the resources in-house, then it's good to be able to call on these guys. I would never use my affiliation with them as a reason to say "we provide nationwide onsite services" because the techs, in the end, don't answer to you and may not work to your standards. It's definitely a band-aid last-resort, and you should let your clients know if you intend to use them.
    Incentivized
    Read full review
    Pros
    Upland Software
    • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
    • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
    • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
    Incentivized
    Read full review
    ADP
    • Offers technicians from a large geographical area (most major cities, many smaller cities, a limited international selection).
    • Creating competition - Mixed bag with this one depends on your outlook. Are you in favor of finding the person who will work for bottom dollar? I'll leave that aspect for your personal view.
    • Project Tracking: While I should likely have listed this first and I will say they do a better job than most at this it could use some key upgrades.
    • 1099 filings and fiscal tracking -- They got this much down pat gotta admit.
    Read full review
    Cons
    Upland Software
    • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
    • System performance is somewhat slow.
    • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
    Read full review
    ADP
    • Their mobile platform is not that great. Truthfully, there are some jobs viewable on the mobile under WorkFeed that I cannot apply to because it requires viewing the job from the full website.
    • If a job has requirements such as uploading GL insurance, background check, or drug test in order to apply for the job, then it should not be viewable at all for the technician who doesn't qualify.
    • Recently it keeps providing available jobs that are hours away which makes it difficult because when I have to counter, I usually don't get the job because I have to cover the 2-4 hours of driving each way. In short, they need to only list jobs that you are truly qualified to do within the proper distance.
    Incentivized
    Read full review
    Likelihood to Renew
    Upland Software
    We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
    Read full review
    ADP
    No answers on this topic
    Usability
    Upland Software
    The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
    Incentivized
    Read full review
    ADP
    No answers on this topic
    Support Rating
    Upland Software
    The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
    Incentivized
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    ADP
    If I could drag that slider to a negative number it would be more accurate. There are several canned responses that all resources receive when contacting WM support that you are assured will leave you feeling crushed, disheartened and even as if you are dealing with a Bot. The responses to posts in the support forum were so egregious that unrelated parties would read the posts and feel compelled to chide the WM support rep for inhuman indifference that sickened them. The support by management to its users is comical at best and nearly criminal at worst. This is justified by their very upfront belief that WM is only software and nothing more. Its some misguided attempt to take a company to a purely 1 and 0 mentality that is backfiring on a massive scale. This will likely become the story of legend in business schools worldwide as its a thinking I have seen no other corporation embody so single mindedly that they refuse to view its carnage in its wake.
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    Alternatives Considered
    Upland Software
    Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
    Incentivized
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    ADP
    Work Market is our favorite for the past 3 years.
    Incentivized
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    Scalability
    Upland Software
    It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
    Read full review
    ADP
    No answers on this topic
    Return on Investment
    Upland Software
    • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
    • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
    Incentivized
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    ADP
    • Positively, we can respond to out of state client emergencies with this service.
    • We actually don't make that much money on a call, it's negligible, so the ability to call them is really the selling point. It can help get contracts and footholds elsewhere, but it won't by itself generate much income if any.
    Incentivized
    Read full review
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