Kartra vs. Leadpages

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kartra
Score 9.1 out of 10
N/A
Kartra is an all-in-one business platform to monetize knowledge and services online. The platform includes a suite of tools that help market and sell digital products–like pages, email marketing, membership sites, checkouts, and analytics.
$99
per month
Leadpages
Score 7.9 out of 10
Small Businesses (1-50 employees)
Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…
$49
per month
Pricing
KartraLeadpages
Editions & Modules
Starter
$99
per month
Growth
$189
per month
Professional
$429
per month
Standard
$49
per month
Pro
$99
per month
Advanced
$399
per month
Standard Annual
$444
per year
Pro Annual
$888
per year
Offerings
Pricing Offerings
KartraLeadpages
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsSave $240 a year on an annual Starter subscription. Save $480 a year on an annual Growth subscription. Save $1440 a year on an annual Professional subscription.Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
More Pricing Information
Features
KartraLeadpages
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Kartra
9.0
1 Ratings
16% above category average
Leadpages
-
Ratings
WYSIWYG email editor8.01 Ratings00 Ratings
Dynamic content9.01 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
Mobile optimization9.01 Ratings00 Ratings
Email deliverability reporting9.01 Ratings00 Ratings
List management9.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Kartra
8.5
1 Ratings
16% above category average
Leadpages
-
Ratings
Lead nurturing automation8.01 Ratings00 Ratings
Data quality management9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Kartra
8.0
1 Ratings
2% below category average
Leadpages
-
Ratings
Calendaring8.01 Ratings00 Ratings
Event/webinar marketing8.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Kartra
7.0
1 Ratings
3% below category average
Leadpages
-
Ratings
Social profile integration7.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Kartra
9.0
1 Ratings
22% above category average
Leadpages
-
Ratings
Dashboards9.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kartra
10.0
1 Ratings
34% above category average
Leadpages
-
Ratings
Customizability10.01 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Kartra
-
Ratings
Leadpages
8.5
1 Ratings
18% above category average
Landing page A/B testing:00 Ratings10.01 Ratings
Real-time analytics dashboard00 Ratings10.01 Ratings
SEO tools00 Ratings5.01 Ratings
Optimization recommendations00 Ratings9.01 Ratings
Best Alternatives
KartraLeadpages
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KartraLeadpages
Likelihood to Recommend
10.0
(1 ratings)
8.8
(29 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.4
(4 ratings)
User Testimonials
KartraLeadpages
Likelihood to Recommend
Genesis Digital
Kartra is a great platform for a service-based business that needs a moderate cost solution and one-stop shop for their business needs. Kartra has a marketplace of professionals that can train and or get your services set up in the system. The access to Kartra experts is valuable since the platform does have a bit of a learning curve and is not user-friendly when just starting out.
Read full review
Leadpages
It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
Read full review
Pros
Genesis Digital
  • Email Marketing
  • Sales Pages
  • CRM
  • Payment processor
Read full review
Leadpages
  • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
  • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
  • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
Read full review
Cons
Genesis Digital
  • Training and onboarding
  • Customer Service
  • Initial set up
Read full review
Leadpages
  • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
  • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
Read full review
Usability
Genesis Digital
No answers on this topic
Leadpages
I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
Read full review
Support Rating
Genesis Digital
No answers on this topic
Leadpages
Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
Read full review
Alternatives Considered
Genesis Digital
I switched from Teachable to Karta. Teachable was at a lower price point but I found it harder to use and didn't provide all of the features the Kartra offers. I also experienced holding on to funds for a long period of time after a transaction has been completed. I'm happy that I switched.
Read full review
Leadpages
I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
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Return on Investment
Genesis Digital
  • Great return on investment because you are able to get rid of many of the other programs you may be using.
  • Access to Kartra experts to get you up to speed on how to use the platform is a great value added within the Kartra marketplace. You can also add your services to the marketplace.
  • The CRM within Karta is top-notch. Allowing you to segment and tag your clients based on your own criteria.
Read full review
Leadpages
  • Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
  • For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
  • Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
Read full review
ScreenShots

Leadpages Screenshots

Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).