Keynote Systems (Discontinued) vs. Lead Forensics

It is totally suited for start ups that are developing an app. With Keynote they will be able to test it and to have some feedback about the bugs that it may have, even before they launch it. It will help you have a better product once it's launched.

Incentivized

If you’re in a B2B space and want to identify companies visiting your site, Lead Forensics is ideal. It helps us spot potential leads that might not fill out a form but are clearly interested in our services. For targeting a large number of individual consumers rather than businesses, Lead Forensics may not be as effective since it focuses more on identifying companies than individual consumers.

• User simulation
• Multidevice test
• Great monitorization of your app's performance

Incentivized

• The information is detailed & you get a lot of it
• Tagging of people on the site, makes it easy to search and report
• Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up

Incentivized

• It's difficult to use it if you are not an expert
• The code is difficult to implement depending on the format

Incentivized

• The menu could be improved, maybe by giving the chance of a "basic" and an "expert" menu.
• The instructions are good and exhaustive but they might be improved.
• The most difficult part of Lead Forensics is how some colleagues will use it and - should they not understand - they won't. There should be a way to interest even the less technological colleagues that this tool is for their best.

It has a clean interface and that in of itself makes it a very usable and effective tool.With small teams, knowing we can all gather around a teams call to do some analyses with the Lead Forensics account manager is always a good exercise that stimulates our thinking and ideas about what other activities we should try to get the best results.

[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.

Incentivized

We used Keynote Systems because it's easier to use it by yourself and you can prepare your own app and do the testing with the target you are addressing it to.

Incentivized

Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.

Incentivized

• It helped us to find some critical errors before we launched it
• We launched the final version with a great feedback

Incentivized

• We have not been able to equate any tangible ROI yet (partially due to internal adoption and use)
• In my opinion, this tool has already been very helpful in lead generation. Now its just a matter of my sales team leveraging it for themselves.