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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Forensics

    Score9 out of 10
    N/AUK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
    Pricing
    Lead Forensics
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead Forensics
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Lead Forensics
    Considered Both Products
    Lead Forensics
    Chose Lead Forensics
    We haven't used before any other lead generation / website pulling tools like Lead Forensics.
    Incentivized
    Chose Lead Forensics
    Sincerely, I have used both of those platforms before. The portal interface (UI) is much better than LF's, but the quality of the information Lead Forensics provides is higher. Data mining is quite similar, but I had the impression that LF gave us more valuable information, …
    Incentivized
    Chose Lead Forensics
    This is the first product of its kind I have experience of using.
    Incentivized
    Chose Lead Forensics
    Haven't used anything similar.
    Incentivized
    Chose Lead Forensics
    NA
    Incentivized
    Chose Lead Forensics
    I have always used LF.
    Incentivized
    Chose Lead Forensics
    Lead Forensics is strong for identifying which companies are visiting your website and turning anonymous traffic into sales opportunities. Webeo is more focused on personalising the website experience in real time to increase conversions. Google Analytics provides broader …
    Incentivized
    Chose Lead Forensics
    Completely different system as Mediahawk tracks the user journey and our calls. Our business is very call-dependent. We don't publicise prices because they are dynamic, so many of our existing and new customers call us for quotes. Mediahawk has allowed me to track the journey …
    Incentivized
    Chose Lead Forensics
    Lead Forensics supports our language requirements.
    Incentivized
    Chose Lead Forensics
    We use both of these products in unison and they complement each other well. ZoomInfo allows us to proactively target sectors we see a lot of visitirs from via the Lead Forensics portal.
    Incentivized
    Chose Lead Forensics
    NA
    Incentivized
    Chose Lead Forensics
    Provides a more details breakdown of visits, by page, duration and previous history. The reporting allows for a more clearer view of visit history, allowing our consultants to build a more complete picture of buyer behaviour
    Incentivized
    Chose Lead Forensics
    ZoomInfo is able to pull more details about the potential client but lacks the visibility to identifying traffic to the site. It has "intent" but lacks the reporting capabilities to tell us what facility visited the website, and their industry. Not enough details from ZoomInfo …
    Incentivized
    Chose Lead Forensics
    We haven't used any comparable products.
    Incentivized
    Chose Lead Forensics
    While we looked at ZoomInfo, we never actually used it because it didn’t appear to provide the level of website visitor insight we were looking for. We currently use HubSpot for tracking website visits, but Lead Forensics stacks up a thousand times better when it comes to …
    Incentivized
    Chose Lead Forensics
    While I personally don't have a ton of experience with Zoominfo, our sales team is raving about how much better Lead Forensics has been.
    Incentivized
    Chose Lead Forensics
    We actually contracted with Klarity and Lead Forensics, as the are combined stronger together. It is all about Martech Stacks and we felt Lead Forensics provided a strong overall of our website, but Klarity brought more depth into companies, along with intent data from the …
    Incentivized
    Chose Lead Forensics
    This was a customer decision (we are a marketing agency), but Lead Forensics stacks up well against the competitors. As an agency, we like more data, but for what the sales team needed in Lead analysis from the website, this is a powerful tool.
    Incentivized
    Chose Lead Forensics
    the personal support is great. Jaleesa is really sharp
    Incentivized
    Chose Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra …
    Incentivized
    Chose Lead Forensics
    We do not have many like this. SalesIntel is also very different, but I say I get more sales from Lead Forensics.
    Incentivized
    Chose Lead Forensics
    I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money …
    Incentivized
    Key User Insights
    Would buy again
    91%
    Would buy again
    94 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    82 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    97 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    74 Answers
    Features
    Lead Forensics
    Web Analytics
    Comparison of Web Analytics features of Lead Forensics
    Feature
    Lead Forensics
    8.6
    89 Ratings
    6% above category average
    Lead Conversion Tracking8.176 Ratings
    Bounce Rate Measurement8.263 Ratings
    Device and Browser Reporting8.572 Ratings
    Pageview Tracking8.982 Ratings
    Event Tracking8.565 Ratings
    Reporting in real-time8.976 Ratings
    Referral Source Tracking8.677 Ratings
    Customizable Dashboards8.981 Ratings
    Best Alternatives
    Lead Forensics
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Siteimprove
    Score9.1 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternatives
    User Ratings
    Lead Forensics
    Likelihood to Recommend
    8.9
    (112 ratings)
    Usability
    8.9
    (94 ratings)
    Support Rating
    9.1
    (4 ratings)
    User Testimonials
    Lead Forensics
    Likelihood to Recommend
    Lead Forensics
    In my opinion, Lead Forensics is good for companies promoting a high-value ticket product on their website. If they are looking to maximize the results of their platform, LF is a good fit for their digital marketing strategy. If they are pushing a low-to-medium-ticket product, there is a higher risk that the platform will not be as relevant, because all the parts related to re-marketing and similar stuff can be done directly with Google tools, which are available to everyone.
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    Pros
    Lead Forensics
    • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
    • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
    • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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    Cons
    Lead Forensics
    • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
    • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
    • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
    Read full review
    Usability
    Lead Forensics
    It is just a brilliant piece of software, and I discover more and more every time I meet with my account manager. The company missed a trick when it was first set up, as I believe they only used it to see who was looking at the site, but it can do so much more, and we would not be without it now. We have used it in relation to a cold-call campaign with Paragon to drive sales, but ultimately drilled down into who was coming to the site and whether they were our ideal customer.
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    Support Rating
    Lead Forensics
    Top support from the Lead Forensics team. They take time to understand your business specifications, they make sure your needs are fulfilled, they show the new assets of the platform. The rythm for the business review is very flexible. You can access a live chat at any time. A lot of tutorials help you to deepen your skills in using the platform for your busines.
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    Alternatives Considered
    Lead Forensics
    I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra effort. For our needs, Lead Forensics offered a more immediate impact on sales productivity and customer engagement.
    Incentivized
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    Return on Investment
    Lead Forensics
    • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
    • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
    Read full review
    ScreenShots

    Lead Forensics Screenshots

    Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.