Lead Forensics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
Pricing
Lead Forensics
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Lead Forensics
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead Forensics
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Lead Forensics
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Provides a more details breakdown of visits, by page, duration and previous history. The reporting allows for a more clearer view of visit history, allowing our consultants to build a more complete picture of buyer behaviour
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ZoomInfo is able to pull more details about the potential client but lacks the visibility to identifying traffic to the site. It has "intent" but lacks the reporting capabilities to tell us what facility visited the website, and their industry. Not enough details from ZoomInfo …
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We haven't used any comparable products.
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While we looked at ZoomInfo, we never actually used it because it didn’t appear to provide the level of website visitor insight we were looking for. We currently use HubSpot for tracking website visits, but Lead Forensics stacks up a thousand times better when it comes to …
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While I personally don't have a ton of experience with Zoominfo, our sales team is raving about how much better Lead Forensics has been.
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We actually contracted with Klarity and Lead Forensics, as the are combined stronger together. It is all about Martech Stacks and we felt Lead Forensics provided a strong overall of our website, but Klarity brought more depth into companies, along with intent data from the …
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This was a customer decision (we are a marketing agency), but Lead Forensics stacks up well against the competitors. As an agency, we like more data, but for what the sales team needed in Lead analysis from the website, this is a powerful tool.
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the personal support is great. Jaleesa is really sharp
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I’ve used SalesIntel primarily for contact data, but I haven’t explored its web tracking features. What sets Lead Forensics apart is how quickly it delivers actionable insights from site visits. It helps me identify engaged accounts and prioritize follow-up without extra …
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We do not have many like this. SalesIntel is also very different, but I say I get more sales from Lead Forensics.
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I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money …
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I have found Lead Forensics to be user-friendly and intuitive. The data is great.
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Lead Forensics offers a simpler user journey and is very cost-effective! Additionally, the customer service I've received has been phenomenal. Our Customer Success Manager schedules monthly check-ins to ensure we get the most out of the platform and helps us address any issues …
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Lead Forensics was the only platform we evaluated that offered the ability to search for contacts by specific departments—a key factor in our decision to move forward with it.
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Lead Forensics is definitely more economical for a team and provides a lot more information on companies while also still providing the insights on contacts working for the company.
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better all round more functionality
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Pricing difference
Quality of features
Dashboards
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I have never used anything similar to LF.
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It is more expensive but in my experience you get what you pay for - the quality of data in others has not compared.
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Back in 2013, we used to run Marketo and a big appeal of it was its IP inference ability. In my opinion, Lead Forensics is a more "complete" product, love the ability that I can drop it in multiple websites and not having an increase in cost, love the granularity of the reports …
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I had previous experience of the product so the selection process was more about integration with our new CRM and the ability to be able to set up quickly and the onboarding team were fantastic
Features
Lead Forensics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
8.7
58 Ratings
7% above category average
Lead Conversion Tracking8.049 Ratings
Bounce Rate Measurement8.940 Ratings
Device and Browser Reporting8.847 Ratings
Pageview Tracking9.155 Ratings
Event Tracking8.541 Ratings
Reporting in real-time8.550 Ratings
Referral Source Tracking9.249 Ratings
Customizable Dashboards9.052 Ratings
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User Ratings
Lead Forensics
Likelihood to Recommend
9.0
(81 ratings)
Usability
8.9
(63 ratings)
Support Rating
8.1
(3 ratings)
User Testimonials
Lead Forensics
Likelihood to Recommend
Lead Forensics
Lead Forensics has helped the team monitor and track high intent prospects, and reference their buying behaviour against conversations. Lead Forensics may struggle to deliver meaningful lead volume in our ICP. In this case, the outbound team could be chasing companies that aren’t aligned with [...]'s core offering or aren’t showing genuine buying intent.
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Pros
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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Cons
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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Usability
Lead Forensics
I give it an 8 because with just 15–30 minutes a day, I can uncover valuable activity that leads to real revenue. It’s simple to use, and the insights help me prioritize outreach effectively. That small daily investment consistently turns into meaningful follow-ups, upsells, and new opportunities, making it a strong contributor to my sales results.
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Support Rating
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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Alternatives Considered
Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money all day long.
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Return on Investment
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.