KickFire vs. SalesIntel

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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SalesIntel is well suited for those times when you have not been able to reach the DM through the normal channels. SI will often include personal email addresses as well as direct line or mobile phone numbers. The platform also provides information and other pertinent press releases and updates. Such as, new funding, potential mergers, and other relevant company announcements

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• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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• I like the ability to be very granular in my search for information to expand my pipeline.
• The platform is easy to use and exporting lists is by far one of the best features for how I currently use it.
• It integrates well with several CRM platform and there are some options for exporting and downloading lists.

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• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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• I have found contact information that was inaccurate. Since the information is human verified, there should be some type of on-going audit to catch those.
• It would be nice to have some type of rating system along with the human verified options for the information. Perhaps a 5 star rating that aligns with how recent the info has been verified.
• it would be nice to have the option to upload my current CRM list for SalesIntel to verify my list is accurate.

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We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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It was designed for people who are business users, not tech users.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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The SalesIntel interface is much more cleaner and easier (at least for me) to navigate. Sometimes too much on-screen information can seem overwhelming. And not to mention, the multiple times a search is returned with 0 results, is beyond frustrating. Sometimes some of the bigger or more known companies' reps can have a little bit of an ego and are less than humble, which can be a turn off for perspective buyers.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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• The ROI is impacted by the intangibles of using the platform. As our team goes through the learning curve, we establish better collaboration skills and celebrate the 'aha' moments. SalesIntel is feature rich and we've just scratched the surface.
• One of the coolest added features is the ability to request information on demand. Once I've established a company qualifies for what we offer, even if I cannot locate human verified contact information for DM's, I can request info for the specific titles that I need to speak with about our solution.

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