KickFire vs. Sendible

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.

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• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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• Easy to schedule and post to all of your social media platforms.
• Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
• They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
• Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
• They are always making advances and upgrades to their service offerings to better meet the needs of their customers.

• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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• Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
• Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
• Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
• Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
• Instagram. You cannot post multiple images in a single Instagram post from Sendible.
• Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.

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We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings

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It was designed for people who are business users, not tech users.

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Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.

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We've never had any outages in the 7+ years using the system.

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The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.

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The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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While lacking in some features compared to those big alternatives, Sendible doesn't stop releasing new features every few months and doesn't cost nearly as much monthly as they do for the amount of profiles they allow to manage. Overall I'd say it's a solid competitor if they keep the updates coming and optimize the platform a little

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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• It helps my business, to manage my clients social media.
• However I was hoping to capture more people who want to use the tool as DIY which has not happened.
• I do not want to let it go but it is currently more of an expense then bringing in a return.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info