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Kindful (discontinued, now part of Bloomerang) vs. Virtuous CRM

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kindful (discontinued, now part of Bloomerang)

    Score4.4 out of 10
    N/AKindful was a nonprofit CRM that included fundraising tools, reporting, and analytics. It was acquired by Bloomerang in January, 2021 and is no longer sold, but its functionality is now offered by the Bloomerang CRM.

    $119

    per month

    Virtuous CRM

    Score6.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Virtuous Software, headquartered in Phoenix offers a nonprofit CRM, fundraising, volunteer, and marketing tools used to create more responsive donor experiences and grow giving. The CRM unifies fundraising, marketing, and donor development activities.N/A
    Pricing
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Editions & Modules
    Standard
    $119
    per month
    Standard
    $239
    per month
    Standard
    $349
    per month
    Standard
    $459
    per month
    Standard
    $579
    per month
    Standard
    $699
    per month
    Starter (under 5K contacts)
    Contact Sales
    Up to 5 users and includes 1,000 supporter records
    Platform (5K-30k contacts)
    Contact Sales
    Unlimited users and includes your first 5,000 supporter records
    Enterprise (30k-Millions)
    Contact Sales
    Unlimited users and (potentially) unlimited supporters
    Offerings
    Pricing Offerings
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsAll plans include: unlimited admin users, unlimited donation pages with peer-to-peer fundraising, built-in integrations, and automated reporting. Pricing also includes comprehensive web-based training upon signup and ongoing online support at no additional cost.—
    More Pricing Information
    Community Pulse
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Virtuous Software, LLC.
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    17 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    14 Answers
    No answers on this topic
    Features
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Communications and Marketing
    Comparison of Communications and Marketing features of Kindful (discontinued, now part of Bloomerang) and Virtuous CRM
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Virtuous CRM
    6.2
    2 Ratings
    7% below category average
    Constituent engagement and marketing00 Ratings6.52 Ratings
    Social listening00 Ratings5.01 Ratings
    Digital advocacy enablement00 Ratings7.01 Ratings
    Reporting and Analytics
    Comparison of Reporting and Analytics features of Kindful (discontinued, now part of Bloomerang) and Virtuous CRM
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Virtuous CRM
    5.3
    2 Ratings
    16% below category average
    Reporting and data visualization00 Ratings6.02 Ratings
    Wealth screening00 Ratings4.52 Ratings
    Fundraising and Events
    Comparison of Fundraising and Events features of Kindful (discontinued, now part of Bloomerang) and Virtuous CRM
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Virtuous CRM
    4.2
    2 Ratings
    29% below category average
    Online donation options00 Ratings4.52 Ratings
    Event registration and ticketing00 Ratings4.52 Ratings
    Text and phone donations00 Ratings4.02 Ratings
    Volunteer shift management00 Ratings7.01 Ratings
    Mobile event check-in00 Ratings1.01 Ratings
    Security and Platform
    Comparison of Security and Platform features of Kindful (discontinued, now part of Bloomerang) and Virtuous CRM
    Feature
    Kindful (discontinued, now part of Bloomerang)
    -
    Ratings
    Virtuous CRM
    3.7
    2 Ratings
    55% below category average
    Role-based user permissions00 Ratings6.02 Ratings
    Mobile access00 Ratings1.01 Ratings
    Integrations00 Ratings4.02 Ratings
    Best Alternatives
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Small Businesses
    Agentforce 360 for Nonprofits
    Score8.5 out of 10
    Agentforce 360 for Nonprofits
    Score8.5 out of 10
    Medium-sized Companies
    DonorPerfect
    Score8.4 out of 10
    DonorPerfect
    Score8.4 out of 10
    Enterprises
    Ellucian CRM Advance
    Score5 out of 10
    Ellucian CRM Advance
    Score5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Likelihood to Recommend
    9.0
    (21 ratings)
    5.5
    (3 ratings)
    Usability
    9.0
    (1 ratings)
    5.0
    (2 ratings)
    Support Rating
    9.8
    (11 ratings)
    -
    (0 ratings)
    User Testimonials
    Kindful (discontinued, now part of Bloomerang)Virtuous CRM
    Likelihood to Recommend
    Discontinued Products
    Kindful is well suited when:
    • Important to integrate with a wide range of systems such as online fundraising tools or event registration without being tied to a single vendor
    • Small to medium sized organizations looking for an affordable but powerful donor database/CRM
    • Need a powerful but user friendly tool with customizable reports
    Kindful is not well suited when:
    • You need very advanced customization such as the ability to built entire custom screens
    • You need to track donations in multiple currencies
    Incentivized
    Read full review
    Virtuous Software, LLC.
    Virtuous is a great tool for fundraisers and nonprofit organizations that want to keep all their donor records, gift transactions, donation landing pages, and reporting in one platform. It may not be well suited, though, for for-profit businesses, organizations, and agencies.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
    • Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
    • Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
    • Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • User-friendly CRM.
    • Knowledgable support staff.
    • Allows for email marketing on a mass level.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Detailed custom email campaigns and reports can be confusing to navigate. However, Kindful provides excellent customer support and training to make it as easy as possible.
    • The price can be a turn off for many people, but if you have an aggressive plan to increase funding, Kindful pricing is scalable based on the size of your database.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • Virtuous only keeps track of contacts on forms for a given period of time, not the lifetime of when the form was deployed.
    • Virtuous Customer Support can sometimes lag, and you end up waiting days for a response to your inquiry or issue.
    • Virtuous reporting, while very detailed and segmented, can sometimes be a little overwhelming, and the terminology does not always translate to what you are looking to accomplish with your reporting outcomes.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    From operations, support, and donor management, Kindful's UX and UI are top-notch.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    In my experience, Virtuous CRM has great self-marketing, talented salespeople, and a half-baked CRM that shows glimmers of competence but the actual experience is more akin the the scene in the Simpson’s when Sideshow Bob keeps stepping on rakes.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    I have not utilized the support for Kindful very often but the one time I have was fantastic. It was quick, courteous and thorough. Kindful consistently offers Webinars that outline the best way to utilize their product and get the most out of it. I think Kindful does a pretty solid job with support.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Because of the easy-to-use drag-and-drop function, teams do not have to call website design-proficient professionals to assist them since Populr also supports collaboration and entire teams can work together to come up with a beautifully designed website and one that is readable.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    In my experience, the sales pitch and demos are slick, but upon actual use there is a quick realization that no small or medium charity should touch this software with a 10-ft pole. In my opinion, if you have a large org with lots of cash, and a dedicated database manager who is tech-literate, you can make this work. HubSpot is by far my favorite but lacks the nonprofit features needed to truly manage donor relationships and portfolios.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Kindful's customer service team has saved us a lot of time and effort by being extremely helpful. I can't speak highly enough about the customer service they offer.
    • We spend a lot of time cleaning our data base. I wish Kindful had a cleaner integration process.
    Incentivized
    Read full review
    Virtuous Software, LLC.
    • Better donor management.
    • Better predictive analytics on donors and giving numbers.
    • Increases were seen in overall revenue since joining with Virtuous.
    Incentivized
    Read full review
    ScreenShots

    Kindful (discontinued, now part of Bloomerang) Screenshots

    Screenshot of Reporting analyticsScreenshot of Contact profileScreenshot of Fundraising functionality

    Virtuous CRM Screenshots

    Screenshot of Automation Workflows: Automation personalized communications!Screenshot of Merge: Easily merge records for clean data!Screenshot of Constituent Scoring: Make the right ask at the right time based on predictive analytics!Screenshot of Reporting Widgets: Customize your data views for easy at-a-glance reporting!Screenshot of Social Insights: Get social information on your donors automatically!Screenshot of Donor Information: Easy to navigate donor information and recent activity!