Overall Satisfaction with Kindful
Kindful is our CRM for fundraising, outreach, volunteers and event registrants. Its primary use is for fundraising to securely accept online donations, track all donors, and acknowledge donors. We use it across all departments and it effectively streamlines many back-office functions for our organization.
- We particularly love the flexibility of Kindful's donation pages and donation plug-ins. They make it possible for us to accept donations on our website, without having donors have to leave the website.
- Kindful effectively streamlines back-office functions including acknowledgements for gifts - which saves our small 2-person team vital hours each week.
- Kindful integrates to a variety of valuable platforms, allowing us to manage all of our data in one place. Currently, we integrate with MailChimp [so all email recipients are segmented in Kindful, emails are sent from MailChimp], Fundraising Report Card, and several custom integrations through Kindful's open API [including one that tracks volunteer events and another that connects to CauseVox].
- Kindful's basic metrics and "dashboard" give us instant access to live fundraising results that are shown against historical information - giving us the ability to see how we're doing at all times.
- While Kindful is the best at tracking and showing us what interactions have happened in the past with our constituents, it leaves a lot to be desired in terms of planning next actions for major gifts fundraising. There is some basic functionality, but we have resorted to planning future actions outside of Kindful and entering them into Kindful as they occur.
- The "households" in Kindful can be a challenge, which goes hand-in-hand with the challenges with soft-credits. You can show these things, but when reporting, there can be errors since Kindful treats a "transaction" differently than a "credit. So if I ask for a list of donors whose largest gift is over $1,000 - It can miss people who give through Donor Advised Funds. But since it will generally pull in the donor advised fund, I can usually extrapolate and find the missing records.
- The "Organization" accounts in Kindful could be more robust. But since Kindful offers "Custom Fields" - that can be used to pull reports - we've been able to work around this.
- Kindful does include a peer-to-peer fundraising tool, but these are very basic and we ended up using a different tool to do our peer-to-peer. That being said, we still use that open API to bring all of that information into Kindful... which works wonderfully!
- Kindful saves us time and despite needing other platforms to meet some needs, it still saves us money.
If your primary goals are: the ability to accept online donations [best/easiest to use donation form I've seen], acknowledge donors, and keep constituent data in one location - and you're willing to look for integrated solutions for other specific uses based on your needs - Kindful is for you. Bonus: Pricing for Kindful makes it easy to find the budget for other integrated solutions... because even if it doesn't do it all - it is still really inexpensive for what it does accomplish.