Klaviyo vs. Oracle Fusion Cloud ERP

Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.

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Oracle Fusion Cloud is best suited if a customer moves from Oracle eBusiness Suite (on-prem) to a SaaS offering. The transition is comparatively manageable to implement. However, the customer must understand that we cannot have too many customizations in the SaaS model, so many heavily customized on-prem applications would need to be incorporated in the Cloud by using Cloud tools like Oracle Integration Cloud, Oracle Cloud Infrastructure Autonomous Database, Oracle APEX provisioned on OCI, etc.

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• Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
• Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
• I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.

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• I no longer need VPN to login into the ERP cloud system.
• I no longer need Java app required for form based application.
• Data uploading feature using excel was highly required as it makes user life easy.
• The application is self explanatory and easy to use.

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• Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
• Better library of dynamic values available for use inside emails

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• Wide localization process.
• Automated (without a human) business operations, better rpa solutions, scanning, mobile app, etc
• Central systems for the company re using more than one erp systems.
• Better reporting tools
• Developer source also not such enough maybe to support them in each (in their market) countries.
• Price policy also

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Klaviyo is simply a great solution for e-com email marketing & customer relationship management:

1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.

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Oracle ERP cloud is a significant investment for our company. It will be an ongoing software cost and there's no looking back on that. Our users have become very accustomed to this tool that it is not practically feasible to rip them off from this system. So yes we will continue to renew the subscription going forward.

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The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it

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Depending on the menu, some items are easy to navigate, however other areas seem like have too many menu selections resulting in many clicks to get what needs to get done. The more you use it the easier getting things done becomes; it is not difficult to learn.

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The application is used by big banks like HSBC is a testament to its reliability. I did not hear or experience any outages.Oracle is in the hosting business since long. In its previous avatar, it used to be called as Oracle on demand. So oracle has enough experience and expertise in hosting and managing customers applications in their datacenters. Oracle is the only major company which has platform as a service, database as a service and software as a service product offerings on the cloud.Hence customers can rely on Oracle as many major fortune 500 companies do.

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Cloud performance is something that they need to improve. Also it is not consistent. Sometimes for some users it is slow while for others it is fast. This is frustrating for users especially when they are in the middle of what they are doing. We communicated this to Oracle and they suggested to submit request for environment re-sizing. But again this we think should be a proactive effort from Oracle rather than relying on customers to reach out. This is something Oracle definitely needs to work on.

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Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.

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Support is always providing step by step details to resolve any issue we encounter. If the issue is currently not a functionality or feature of the application they are supportive in offering guidance on submitting an enhancement request. Currently there is an enhancement that will be rolled out by Oracle that was designed for our organization.

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The inperson trainings from Oracle University are effective. The trainers have vast experience and teached thousands of students. In person training will make people sit in a class and do the exercises. One can also learn from other students, who come with different background, industry etc. In person training will be an immersive experience and helps learn more in a short period of time.

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We bought online training subscription from Oracle University. The subscription allowed our team to learn the nuts and bolts of the application.The subscription model helps access to all the modules as opposed to buying training for one module. We also leveraged guided learning subscription from Oracle. Guided learning is a state of the art learning application from Oracle. It resides within the application and guides the users on each and every step. This is learning by doing and is very effective. Once you buy guided learning, oracle keeps updating it with the release of new functionality in the quarterly upgrades.

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Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level

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Try to use the system as true to generic form as possible and cut over quickly. Parallel implementation is not recommended. If the numbers are accurate and materially similar to prior period - cut over. A small accounting adjustment is much better than millions in project overruns or dual system maintenance.

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Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.

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Oracle Cloud ERP is more flexible, more negotiable and has better breadth and support worldwide. Their reports are better and speed of implementation is faster. It stacks better since the company is larger, more stable, and has more research and development. There are more references to check with peers too.

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Orcle ERP Cloud transformed and stabilized in this past 2 years since it was implemented. We have past the auditor reviews and 24 month end closes and 8 quarter closes and 2 FY closes. Above all we do have SEC reporting with all this data. Having said that our ERP subscription is a worthy investment and highly reliable source of information for our organization's needs

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• Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
• Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
• Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.

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• A tool that has made us able to get much ROI by the bank account integration, management of cash, and controlling business unit.
• Project management is made easy with its module and tracking with the exact time and issuance makes it more convenient and compatible for the return.
• Automation in pay and expenses improve the company’s visibility in the market.

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