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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klaviyo

    Score8.3 out of 10
    N/AKlaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…

    $20

    per month

    Salesforce Agentforce Service

    Score8.5 out of 10
    N/AService Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

    $25

    per month

    Pricing
    KlaviyoSalesforce Agentforce Service
    Editions & Modules
    No answers on this topic
    Starter Suite
    $25
    per month
    Pro Suite
    $100
    per month per user
    Enterprise
    $165
    per month per user
    Unlimited
    $330
    per month per user
    Agentforce 1
    $550
    per month per user
    Offerings
    Pricing Offerings
    KlaviyoSalesforce Agentforce Service
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing—
    More Pricing Information
    Community Pulse
    KlaviyoSalesforce Agentforce Service
    Considered Both Products
    Klaviyo
    Chose Klaviyo
    We evaluated MailChimp and Salesforce Marketing Cloud. MailChimp was too basic at the time and didn’t scale well. Salesforce was overly complex, required a large team, and was costly to integrate and manage daily. Klaviyo stood out for its ease of setup, user-friendly …
    Incentivized
    Chose Klaviyo
    Klaviyo doesn't necessarily need data architects or engineers to support or tie the data together. Salesforce Marketing Cloud typically requires a partner, data architect and/or someone who knows SQL. The email templates and help documentation are extremely easy to use and …
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    115 Answers
    91%
    Would buy again
    52 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    107 Answers
    88%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    117 Answers
    93%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    104 Answers
    88%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    105 Answers
    87%
    Implementation went as expected
    39 Answers
    Features
    KlaviyoSalesforce Agentforce Service
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    8.4
    134 Ratings
    8% above category average
    Salesforce Agentforce Service
    -
    Ratings
    WYSIWYG email editor8.4120 Ratings00 Ratings
    Dynamic content8.2126 Ratings00 Ratings
    Ability to test dynamic content7.6118 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing8.3120 Ratings00 Ratings
    Mobile optimization8.6129 Ratings00 Ratings
    Email deliverability reporting8.7132 Ratings00 Ratings
    List management8.6132 Ratings00 Ratings
    Triggered drip sequences8.8118 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    7.6
    103 Ratings
    4% below category average
    Salesforce Agentforce Service
    -
    Ratings
    Lead nurturing automation8.298 Ratings00 Ratings
    Lead scoring and grading7.150 Ratings00 Ratings
    Data quality management7.860 Ratings00 Ratings
    Automated sales alerts and tasks7.253 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    8.2
    47 Ratings
    8% above category average
    Salesforce Agentforce Service
    -
    Ratings
    Calendaring8.247 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    7.8
    129 Ratings
    4% above category average
    Salesforce Agentforce Service
    -
    Ratings
    Dashboards8.1129 Ratings00 Ratings
    Standard reports7.7125 Ratings00 Ratings
    Custom reports7.585 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    8.1
    107 Ratings
    6% above category average
    Salesforce Agentforce Service
    -
    Ratings
    API8.4100 Ratings00 Ratings
    Role-based workflow & approvals8.255 Ratings00 Ratings
    Customizability7.374 Ratings00 Ratings
    Integration with Salesforce.com8.320 Ratings00 Ratings
    Third-party software integrations8.150 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    -
    Ratings
    Salesforce Agentforce Service
    7.9
    81 Ratings
    4% below category average
    Organize and prioritize service tickets00 Ratings8.279 Ratings
    Expert directory00 Ratings7.857 Ratings
    Subscription-based notifications00 Ratings8.267 Ratings
    ITSM collaboration and documentation00 Ratings6.962 Ratings
    Ticket creation and submission00 Ratings8.779 Ratings
    Ticket response00 Ratings7.978 Ratings
    Self Help Community
    Comparison of Self Help Community features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    -
    Ratings
    Salesforce Agentforce Service
    8.7
    76 Ratings
    8% above category average
    External knowledge base00 Ratings8.567 Ratings
    Internal knowledge base00 Ratings8.874 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Klaviyo and Salesforce Agentforce Service
    Feature
    Klaviyo
    -
    Ratings
    Salesforce Agentforce Service
    7.9
    81 Ratings
    1% below category average
    Customer portal00 Ratings7.758 Ratings
    IVR00 Ratings8.037 Ratings
    Social integration00 Ratings7.451 Ratings
    Email support00 Ratings8.880 Ratings
    Help Desk CRM integration00 Ratings7.870 Ratings
    Best Alternatives
    KlaviyoSalesforce Agentforce Service
    Small Businesses
    Vbout
    Score9.9 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlaviyoSalesforce Agentforce Service
    Likelihood to Recommend
    8.4
    (134 ratings)
    8.7
    (100 ratings)
    Likelihood to Renew
    9.5
    (4 ratings)
    6.2
    (8 ratings)
    Usability
    8.0
    (3 ratings)
    8.2
    (22 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (45 ratings)
    Performance
    -
    (0 ratings)
    8.6
    (7 ratings)
    Support Rating
    9.0
    (1 ratings)
    7.0
    (20 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    KlaviyoSalesforce Agentforce Service
    Likelihood to Recommend
    Klaviyo
    Klaviyo is a leader in the space, but I might recommend it to a colleague for its price point. There are other options that are more affordable and provide most of the tools Klaviyo offers. I also think it can be complicated to use for a new user.
    Incentivized
    Read full review
    Salesforce
    I think Service Cloud is best suited for medium to large operations that require both proactive and reactive service. It’s a great fit for post-sales support. However, I wouldn’t recommend it for very small companies because it can be quite costly, and many of the features may go unused. Salesforce also performs best when you have a capable team managing it, so it’s important to consider your organization’s size and readiness before starting. Once you do, I recommend exploring other parts of the Salesforce ecosystem—Service Cloud works even better when integrated with Sales Cloud, since it allows better visibility across teams.
    Incentivized
    Read full review
    Pros
    Klaviyo
    • Klaviyo's template builder is very intuitive yet straightforward enough that an inexperienced user can catch on quickly.
    • Their flow builder is also quite intuitive and allows us to build intricate, highly targeted flows.
    • I appreciate their built-in compliance warnings & checks as they apply to opt-out methods, SMS compliance, and overall deliverability.
    Incentivized
    Read full review
    Salesforce
    • Email to case is an interesting piece of it. The threading is very strong, sometimes too strong, but it does very well at handling the incoming emails.
    • The omnichannel routing, using skill-based routing is really effective.
    • Pathing. So making the workflow and helping the team understand what it is that they're trying to do, what they have to accomplish, those step-by-step pieces. That's really helpful.
    Incentivized
    Read full review
    Cons
    Klaviyo
    • Needs more visible critical notifications as we once exceeded our monthly email limit right during the Black Friday campaign. The notification was not visible enough for us to catch it on time, as a result, some emails scheduled to be sent over the weekend were never sent
    • Better library of dynamic values available for use inside emails
    Incentivized
    Read full review
    Salesforce
    • We had a principle initially to try and use Omni as much as we can from the user experience perspective, but have found that fairly restrictive. It was very difficult to actually get the right customer experience and customer engagement going. So we're actually on a journey at the moment to replace all of our Omni with Lightning web components that gives us that flexibility. That's probably one area where we've had some challenges in terms of how we've used the product out of the box.
    Incentivized
    Read full review
    Likelihood to Renew
    Klaviyo
    Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
    1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
    2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
    3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
    4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
    Incentivized
    Read full review
    Salesforce
    Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
    Read full review
    Usability
    Klaviyo
    The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
    Incentivized
    Read full review
    Salesforce
    I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
    Incentivized
    Read full review
    Reliability and Availability
    Klaviyo
    No answers on this topic
    Salesforce
    Working on an application that caters to customer needs requires a platform that acts as a mediator between the actual person and the client. This mediator handles the customer and resolves many of their doubts, helps them map through the entire process, and automates the processes. Such a platform is Salesforce Service Cloud. For queries that cannot be serviced by the platform, it creates a separate ServiceNow ticket for us, and it is assigned.
    Incentivized
    Read full review
    Performance
    Klaviyo
    No answers on this topic
    Salesforce
    The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
    Incentivized
    Read full review
    Support Rating
    Klaviyo
    Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
    Incentivized
    Read full review
    Salesforce
    Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
    Read full review
    In-Person Training
    Klaviyo
    No answers on this topic
    Salesforce
    Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
    Incentivized
    Read full review
    Online Training
    Klaviyo
    No answers on this topic
    Salesforce
    Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
    Incentivized
    Read full review
    Implementation Rating
    Klaviyo
    Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
    Incentivized
    Read full review
    Salesforce
    I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
    Incentivized
    Read full review
    Alternatives Considered
    Klaviyo
    Klaviyo's ability to really tackle the entire marketing contact ecosystem on one platform is what really won us over. The price for everything was competitive, not necessarily the cheapest but competitive, and the ability to see that data flow from every interaction was what was crucial to us. Additionally, Klaviyo is the core of our B2C business. We were not focused on anything other than how we interact with customers directly, and Klaviyo was a direct win for us. The one negative is Klaviyo's ability to work with our B2B side of our business, because it doesn't integrate with platforms like HubSpot. That is a massive downside, but the upside justified the investment.
    Incentivized
    Read full review
    Salesforce
    We selected this product because we already had some competencies in Salesforce. We own a Salesforce partner with expertise in this area, and on top of that, Salesforce purchased it — it was originally called Velocity. When Salesforce decided to acquire it, that finalized the decision for us.
    Incentivized
    Read full review
    Scalability
    Klaviyo
    No answers on this topic
    Salesforce
    The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
    Incentivized
    Read full review
    Return on Investment
    Klaviyo
    • Klaviyo brought our email channel to the top performing channel over Paid Ads several times (according to G Analytics), before Klaviyo Paid Ads were always top and the email channel struggled to even stay in 2nd place.
    • Klaviyo did cost quite a bit more than our old email platform but the ROI was much higher so it paid for itself.
    • Klaviyo implemented tools that allowed us to have a higher customer satisfaction with things like letting customers choose to receive less emails instead of unsubscribing.
    Incentivized
    Read full review
    Salesforce
    • We have cut our service team in half over the past 5 years due to the efficiency of the tool
    • The amount of direct inquiries to our technical team is less than 10% compared to the number support tickets that get entered in the system for them to work in a more organized manner
    • Responses are 100% more timely because tickets can be responded to by any individual in the queue or on the team, as opposed to direct emails to just one person
    Incentivized
    Read full review
    ScreenShots

    Klaviyo Screenshots

    Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

    Salesforce Agentforce Service Screenshots

    Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center