Kontentino vs. Storify (discontinued)

Kontentino can play a crucial role in your organization, if:

1. You were struggling with internal collaboration. With Kontentino, you can transfer all those processes to the platform.
2. You didn't know how to onboard people well. With checklists, it's easier than ever before.
3. You need a great social media planner. Here it comes.
4. Your clients have no time to accept your posts. With Kontentino, they can do it with just one click and it works wonders for us.

Incentivized

I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus

• Easy to use
• Everything in one place
• Fantastic customer service
• Helpful innovations

• In today's world, some stories break or even take place on social media. Storify allows journalists to easily curate these conversations about news and shape them into stories.
• Storify's interface is easy to use and can be taught in minutes. My college journalism students take to it quickly and love working with it.
• Storify can employ any social media that I can think of. If a story is being discussed in the social media world, you can find it in words, photos, videos, etc.
• Telling stories through Storify is a creative process that I see becoming more prominent in the future.
• Products you create in Storify are easy to embed or use for other purposes.

• There is nothing I could mention here! Kontentino saved our life.

Incentivized

• We like to live-tweet academic conferences and events. We think of it as collaborative note-taking. Storify is a great place to "file" these notes for later reference, but it falls a bit short as a place to go during the live-tweeted event. This is due to the fact that it is slow to refresh, if I add a tweet to the story, it can take up to a few minutes for it to appear for other users viewing that story. So we definitely use Storify in these events, but it's an after thought rather than an integrated part of the live activity.
• Storify is not as powerful as other social media platforms when it comes to driving new audiences to our content. Facebook, Twitter, and Google + help us expand our networks. Storify is more functional as an organization tool that we can use to engage our existing network.
• Each Storify story seems to exist in a silo. It does not make natural connections between stories that might be emerging around the same interest or topic. In academics for example, we have created Storify stories around the value of a Liberal Arts Education. It turns out that others were doing the same, but we only discovered that by accident; Storify was not connecting the dots for us.

Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool. It's most effective as an organizational storytelling tool, so you need to find a way to get people talking about you before you implement it.

I just like Kontentino. It is intuitive, easy to use, and easy to manage.

From the day I first started using it, Storify has always made total sense. It's not the kind of product that forces you grit your teeth a lot or go into cumbersome customer support areas or fumble around forever only to be unhappy with the end result. I have been able to successfully use the product from the beginning

Their Customer Support is excellent and something they could train other companies in. Quick, helpful, fun... All thumbs up!

Practice makes perfect. The more often any new tool is used, the more comfortable the implementer is with the tool. Also, there is a natural tendency with any new tool, to want to use it a great deal. Identifying proper uses as they relate to your overall marketing goals is key to any decision to use a tool.

Kontentino also offers a collaboration platform that you can use both for internal and external communication. We needed such a tool to improve the communication and onboarding process, and Kontentino works great. Kontentino manages all of the types of LinkedIn posts so that was also a huge YES for us. Also, our clients really liked it so we decided to use it for longer.

Incentivized

I addressed this in an earlier comment, but Storify is truly the best that I have found for displaying things in a narrative form. Other alternatives are more visually pleasing (like Tint, RebelMouse), but don't handle the narrative form so well. Those other platforms also do not display text only social posts quite as well.

Incentivized

• Helped us create more publications on social media channels and get higher engagement rates due to more publications.
• We are focusing on our business core instead of small processes.
• Given us a higher ROI.

Incentivized

• My Storify stories ran the gamut of thousands of readers to a few dozen. That was on me as far as how engaging the content was/interest in the topic I came up with, probably the length of the Storify stories as well, and how much my stories were shared by others. Those reader numbers were not unique by the way, and unfortunately counted when I looked at my own story (even though I was logged in and they could tell it was me).
• My objectives were to let people in on a narrative story they may have missed and to cement a passing social conversation into something more long-lasting. These Storify stories are now a part of a Tumblr blog and thus can be more easily accessed. Those aren't hard and fast numbers, but Storify helped me reach my objectives nonetheless.
• As somewhat of a disclaimer, my use of Storify was not conducted for a client but as a social media experiment so I could interact with some digital transmedia storytelling. Storify was simply one piece of an integrated online persona. That being said, it was easy to track how many people had seen my Storify stories to see which were the most popular.