kvCORE vs. Aurea Campaign Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
kvCORE
Score 6.8 out of 10
N/A
The kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.N/A
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Pricing
kvCOREAurea Campaign Manager
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
kvCOREAurea Campaign Manager
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
kvCOREAurea Campaign Manager
Features
kvCOREAurea Campaign Manager
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
kvCORE
-
Ratings
Aurea Campaign Manager
5.0
1 Ratings
46% below category average
WYSIWYG email editor00 Ratings2.01 Ratings
Dynamic content00 Ratings5.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
Landing pages00 Ratings4.01 Ratings
A/B testing00 Ratings5.01 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings8.01 Ratings
List management00 Ratings4.01 Ratings
Triggered drip sequences00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
kvCORE
-
Ratings
Aurea Campaign Manager
6.0
1 Ratings
25% below category average
Dashboards00 Ratings4.01 Ratings
Standard reports00 Ratings6.01 Ratings
Custom reports00 Ratings8.01 Ratings
Best Alternatives
kvCOREAurea Campaign Manager
Small Businesses

No answers on this topic

Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies

No answers on this topic

VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
kvCOREAurea Campaign Manager
Likelihood to Recommend
2.0
(25 ratings)
8.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
2.0
(3 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
2.0
(9 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
kvCOREAurea Campaign Manager
Likelihood to Recommend
Inside Real Estate
I think if you have a very large brokerage and can afford to pay for a fully customized set up then it may be worthwhile. I would make sure you have a dedicated support team, not an account manager. In my opinion, the account managers are worthless and will not respond most of the time. We are on our second account manager in 9 months of using the system and cannot get in touch with him. In my experience, the account managers have no knowledge of how the system works or how anyone in real estate would want it to work. Obviously, I can only say this for the two managers we have had so far. I would steer clear of this system unless you want to spend a few thousand a month for a system that, I feel, will impede your business rather than improve it.
Read full review
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read full review
Pros
Inside Real Estate
  • Not one thing!
  • It sends unwanted canned responses to potential clients that you haven't approved. You must figure out how to use it to make them stop. This was day 1.
  • If you like to learn using many many different videos to learn a product, then this maybe for you.
Read full review
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Read full review
Cons
Inside Real Estate
  • Their support is good, but wait times can be long. They want you to use their chat, but then when you ask your question, it can be a several hour wait time between responses. The people are nice and resolve your issue. But I think chat is for quick back and forth communication, not something with a long delay. Also, you can only really do it effectively on your computer, not on your phone.
  • It's proving very tough to track leads from campaigns we are running ourselves. If your website converts a lead, it really just gives you the website source, and even that only some of the time. It would be great to create custom sources and have kvCORE track that traffic and lead via some sort of UTM tag or URL parameter.
  • Some of the load times aren't great. When I load up my database, it takes a while to actually display. Also, when a lead is claimed in a pond, you have to refresh to be able to contact them. Then once you add a campaign, you have to refresh again to see the tasks that fire. This is a bit clunky.
  • The app is great, but there is still some limited functionality. It would be great to access and claim leads from a pond on the mobile app. Also if you could get push notifications when new leads are added. Our time to lead sucks, and that's because kvCORE doesn't alert you super quickly.
Read full review
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
Read full review
Likelihood to Renew
Inside Real Estate
No answers on this topic
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Read full review
Usability
Inside Real Estate
It doesn't deserve a zero because you can access contacts and get reminders to contact them. In my experience, you can not use the system for proper communication with both prospects and their spouses.
Read full review
Aurea
Super easy to use.
Read full review
Reliability and Availability
Inside Real Estate
No answers on this topic
Aurea
No issue.
Read full review
Performance
Inside Real Estate
No answers on this topic
Aurea
Running larger segments can take some time.
Read full review
Support Rating
Inside Real Estate
I love kvCORE's support. Having the little chat feature in the bottom right of my screen the whole time I'm working takes away any stress or worry about using it. When I first started using it, I learned its features by clicking and trying things, and more than once I had to go into the chat support and ask how to undo or fix what I had done. I don't think I've ever waited more than 5 minutes to get a reply back and it being almost instant and right there on my screen allowed me to continue working and know immediately when my question had been answered.
Read full review
Aurea
I found one really good tech support guru and stuck with him forever.
Read full review
Implementation Rating
Inside Real Estate
No answers on this topic
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Read full review
Alternatives Considered
Inside Real Estate
Konversion and BoomTown are the only two I have used. Both have their things to recommend. Since I used Konversion, using kvCORE was simpler and I was able to upload my contacts seamlessly. This made adopting a new system easier and less likely to have a gap in contacting customers.
Read full review
Aurea
They are much better
Read full review
Return on Investment
Inside Real Estate
  • Because I am an EXP agent, I receive kvCore for $50/month so I have a $1550/month positive over any non-EXP agent.
  • Great new lead follow up with automatic and realistic contact for a higher conversion rate that I couldn't do by myself.
Read full review
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Read full review
ScreenShots

kvCORE Screenshots

Screenshot of IDX websites for all agents - with behavioral intelligence & chat.Screenshot of Smart CRM bubbles up top priorities each day in 1 dashboard.Screenshot of Agents wake up to warm leads right on their phone.Screenshot of Mass Email + Text, Video Messaging, Power Dialer, Pond Accounts + MoreScreenshot of Drive listing exposure with seamless social media sharing.Screenshot of Tight transaction and business analytics integration.

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.