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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    kvCORE

    Score7.1 out of 10
    N/AThe kvCORE platform is described by the vendor, Inside Real Estate in Draper, as a next-gen solution for modern brokerages and enterprises to run their entire business on one platform.N/A

    Aurea Campaign Manager

    Score6 out of 10
    N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
    Pricing
    kvCOREAurea Campaign Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    kvCOREAurea Campaign Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    kvCOREAurea Campaign Manager
    Considered Both Products
    Inside Real Estate
    No answer on this topic
    Aurea
    No answer on this topic
    Key User Insights
    Would buy again
    56%
    Would buy again
    14 Answers
    No answers on this topic
    Delivers good value for the price
    58%
    Delivers good value for the price
    14 Answers
    No answers on this topic
    Happy with the feature set
    68%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    50%
    Lived up to sales and marketing promises
    10 Answers
    No answers on this topic
    Implementation went as expected
    54%
    Implementation went as expected
    13 Answers
    No answers on this topic
    Features
    kvCOREAurea Campaign Manager
    Email & Online Marketing
    Comparison of Email & Online Marketing features of kvCORE and Aurea Campaign Manager
    Feature
    kvCORE
    -
    Ratings
    Aurea Campaign Manager
    5.0
    1 Ratings
    47% below category average
    WYSIWYG email editor00 Ratings2.01 Ratings
    Dynamic content00 Ratings5.01 Ratings
    Ability to test dynamic content00 Ratings7.01 Ratings
    Landing pages00 Ratings4.01 Ratings
    A/B testing00 Ratings5.01 Ratings
    Mobile optimization00 Ratings6.01 Ratings
    Email deliverability reporting00 Ratings8.01 Ratings
    List management00 Ratings4.01 Ratings
    Triggered drip sequences00 Ratings4.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of kvCORE and Aurea Campaign Manager
    Feature
    kvCORE
    -
    Ratings
    Aurea Campaign Manager
    6.0
    1 Ratings
    24% below category average
    Dashboards00 Ratings4.01 Ratings
    Standard reports00 Ratings6.01 Ratings
    Custom reports00 Ratings8.01 Ratings
    Best Alternatives
    kvCOREAurea Campaign Manager
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    kvCOREAurea Campaign Manager
    Likelihood to Recommend
    1.9
    (25 ratings)
    8.0
    (5 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (3 ratings)
    Usability
    2.0
    (3 ratings)
    8.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    2.0
    (9 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    5.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    kvCOREAurea Campaign Manager
    Likelihood to Recommend
    Inside Real Estate
    I think if you have a very large brokerage and can afford to pay for a fully customized set up then it may be worthwhile. I would make sure you have a dedicated support team, not an account manager. In my opinion, the account managers are worthless and will not respond most of the time. We are on our second account manager in 9 months of using the system and cannot get in touch with him. In my experience, the account managers have no knowledge of how the system works or how anyone in real estate would want it to work. Obviously, I can only say this for the two managers we have had so far. I would steer clear of this system unless you want to spend a few thousand a month for a system that, I feel, will impede your business rather than improve it.
    Read full review
    Aurea
    I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
    Incentivized
    Read full review
    Pros
    Inside Real Estate
    • Not one thing!
    • It sends unwanted canned responses to potential clients that you haven't approved. You must figure out how to use it to make them stop. This was day 1.
    • If you like to learn using many many different videos to learn a product, then this maybe for you.
    Read full review
    Aurea
    • I like the file import process - quick and efficient.
    • List segmentation is thorough.
    • Campaign monitoring is easily accessible and accurate.
    Incentivized
    Read full review
    Cons
    Inside Real Estate
    • Their support is good, but wait times can be long. They want you to use their chat, but then when you ask your question, it can be a several hour wait time between responses. The people are nice and resolve your issue. But I think chat is for quick back and forth communication, not something with a long delay. Also, you can only really do it effectively on your computer, not on your phone.
    • It's proving very tough to track leads from campaigns we are running ourselves. If your website converts a lead, it really just gives you the website source, and even that only some of the time. It would be great to create custom sources and have kvCORE track that traffic and lead via some sort of UTM tag or URL parameter.
    • Some of the load times aren't great. When I load up my database, it takes a while to actually display. Also, when a lead is claimed in a pond, you have to refresh to be able to contact them. Then once you add a campaign, you have to refresh again to see the tasks that fire. This is a bit clunky.
    • The app is great, but there is still some limited functionality. It would be great to access and claim leads from a pond on the mobile app. Also if you could get push notifications when new leads are added. Our time to lead sucks, and that's because kvCORE doesn't alert you super quickly.
    Incentivized
    Read full review
    Aurea
    • PHP API
    • Segmentation
    • Creating messages via API calls
    Incentivized
    Read full review
    Likelihood to Renew
    Inside Real Estate
    No answers on this topic
    Aurea
    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review
    Usability
    Inside Real Estate
    It doesn't deserve a zero because you can access contacts and get reminders to contact them. In my experience, you can not use the system for proper communication with both prospects and their spouses.
    Read full review
    Aurea
    Super easy to use.
    Read full review
    Reliability and Availability
    Inside Real Estate
    No answers on this topic
    Aurea
    No issue.
    Read full review
    Performance
    Inside Real Estate
    No answers on this topic
    Aurea
    Running larger segments can take some time.
    Read full review
    Support Rating
    Inside Real Estate
    I love kvCORE's support. Having the little chat feature in the bottom right of my screen the whole time I'm working takes away any stress or worry about using it. When I first started using it, I learned its features by clicking and trying things, and more than once I had to go into the chat support and ask how to undo or fix what I had done. I don't think I've ever waited more than 5 minutes to get a reply back and it being almost instant and right there on my screen allowed me to continue working and know immediately when my question had been answered.
    Incentivized
    Read full review
    Aurea
    I found one really good tech support guru and stuck with him forever.
    Read full review
    Implementation Rating
    Inside Real Estate
    No answers on this topic
    Aurea
    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Incentivized
    Read full review
    Alternatives Considered
    Inside Real Estate
    Konversion and BoomTown are the only two I have used. Both have their things to recommend. Since I used Konversion, using kvCORE was simpler and I was able to upload my contacts seamlessly. This made adopting a new system easier and less likely to have a gap in contacting customers.
    Incentivized
    Read full review
    Aurea
    They are much better
    Incentivized
    Read full review
    Return on Investment
    Inside Real Estate
    • Because I am an EXP agent, I receive kvCore for $50/month so I have a $1550/month positive over any non-EXP agent.
    • Great new lead follow up with automatic and realistic contact for a higher conversion rate that I couldn't do by myself.
    Incentivized
    Read full review
    Aurea
    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Incentivized
    Read full review
    ScreenShots

    kvCORE Screenshots

    Screenshot of IDX websites for all agents - with behavioral intelligence & chat.Screenshot of Smart CRM bubbles up top priorities each day in 1 dashboard.Screenshot of Agents wake up to warm leads right on their phone.Screenshot of Mass Email + Text, Video Messaging, Power Dialer, Pond Accounts + MoreScreenshot of Drive listing exposure with seamless social media sharing.Screenshot of Tight transaction and business analytics integration.

    Aurea Campaign Manager Screenshots

    Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.