What users are saying about
4 Ratings
1 Ratings
4 Ratings
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Score 9.1 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

Metadata.io

If you are a lean digital marketing team but feel that your target audience is on LinkedIn and Facebook, but need to quickly experiment and measure your content's impact, Metadata is the solution for you.
Andrew Racine | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Kwanzoo
9.1
Metadata.io
Data Transfer
Kwanzoo
9.1
Metadata.io
DSP integration
Kwanzoo
9.1
Metadata.io

Ad Campaigns

Kwanzoo
9.1
Metadata.io
Ad campaign creation
Kwanzoo
9.1
Metadata.io
Ad deployment
Kwanzoo
9.1
Metadata.io
Display advertising
Kwanzoo
9.1
Metadata.io
Ad display and retargeting segmentation
Kwanzoo
9.1
Metadata.io
Sequence targeting
Kwanzoo
9.1
Metadata.io

Ad Reporting & Analytics

Kwanzoo
8.6
Metadata.io
Ad dashboards
Kwanzoo
9.1
Metadata.io
Ad performance reports
Kwanzoo
9.1
Metadata.io
Ad conversion tracking
Kwanzoo
9.1
Metadata.io
Ad attribution reporting
Kwanzoo
9.0
Metadata.io
Cross-channel ad management
Kwanzoo
6.0
Metadata.io
Ad forecasting and optimization
Kwanzoo
9.0
Metadata.io

Pros

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

Metadata.io

  • Ease of Use
  • Customer Support
Andrew Racine | TrustRadius Reviewer

Cons

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

Metadata.io

  • Submitting changes to campaigns.
  • Simplified executive dashboards.
Andrew Racine | TrustRadius Reviewer

Likelihood to Renew

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

Metadata.io

No score
No answers yet
No answers on this topic

Support Rating

Kwanzoo

No score
No answers yet
No answers on this topic

Metadata.io

Metadata.io 10.0
Based on 1 answer
Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
Andrew Racine | TrustRadius Reviewer

Alternatives Considered

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

Metadata.io

Metadata made it much easier and quicker for us to experiment and test our different campaigns and audiences as well as drive valuable results.
Andrew Racine | TrustRadius Reviewer

Return on Investment

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

Metadata.io

  • Clear line of sight into ROI
  • Predictable and Scalable Lead Generation
Andrew Racine | TrustRadius Reviewer

Pricing Details

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Metadata.io

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Kwanzoo
9.1
Metadata.io
9.0

Likelihood to Renew

Kwanzoo
9.1
Metadata.io

Support Rating

Kwanzoo
Metadata.io
10.0

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