The B2B Marketing Tool We Always Wanted for Paid Social Media
February 14, 2023
The B2B Marketing Tool We Always Wanted for Paid Social Media
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Metadata.io
Metadata really help us with getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours, this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences. We manage all of our Facebook and LinkedIn campaigns through this platform.
Pros
- The onboarding process, live training, and support we get from our customer success team are second to none!
- Metadata has greatly helped us to hone in on our very niche B2B audience with new audience types not available natively in LinkedIn and Facebook.
- Thanks to Metadata, we can now attribute MQLs and, more importantly, sales pipeline to specific ads which makes optimization so much more efficient and also helps us create more banners and ad copy like our top-performing content.
- We've improved our lead quality significantly now that we are getting business emails for the majority of leads (something that seemed impossible previously) and thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach.
Cons
- Nothing major to mention here, every month there are new enhancements. The software is easy to use (if you do the training and onboarding correctly). In only a few months we've seen the product evolve greatly and provide many new features that we asked for.
- Huge decrease in CPLs, CPMQL and Cost Per Opportunity
- Big improvement in MQL to SQL rates
- 90%+ of our leads from paid social now have valid business emails, before it was like 30%
- Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
Do you think Metadata.io delivers good value for the price?
Yes
Are you happy with Metadata.io's feature set?
Yes
Did Metadata.io live up to sales and marketing promises?
Yes
Did implementation of Metadata.io go as expected?
Yes
Would you buy Metadata.io again?
Yes
Comments
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