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Only for big spenders.
March 20, 2023

Only for big spenders.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Metadata.io

We use Metadata to manage our lead gen campaigns on Facebook and LinkedIn. We define the budgets here, manage ad creatives, manage audiences and run experiments across these channels. We also have an integration with Bombora to target audiences that have shown intent across defined topics. We have used their onboarding and campaign advice on a bi-weekly basis before running things on our own.
  • Insights in one place.
  • Providing ROI data by connecting to our Salesforce org.
  • Single UI to manage campaigns.
  • Content on ad creative best practices.
  • Bombora integration was not automated (at the time).
  • Does not support all creative types.
  • LinkedIn integration.
  • Facebook integration.
  • Salesforce integration.
  • Running experiments.
  • ROI insights.
  • Better time-to-launch for campaigns.
  • Better creatives.
  • Our budget was too low to fully harness power.
  • Clear performance insights.
They have a pretty easy integration setup and a good onboarding experience. They offered a google spreadsheet for us to enter our campaign details, creatives, URLs, ad copy, audiences, etc., and they set-up it up in Metadata. Keep in mind if you connect to Salesforce under your own user account that, all Metadata leads will be in your name. So get some lead routing in place.
Metadata is way more cleaner in UI. Especially the UI of Facebook ad management is truly a horror show, glad to reduce my time spent in there.

Do you think Metadata.io delivers good value for the price?

Not sure

Are you happy with Metadata.io's feature set?

Yes

Did Metadata.io live up to sales and marketing promises?

No

Did implementation of Metadata.io go as expected?

Yes

Would you buy Metadata.io again?

No

Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.