Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline
March 20, 2023
Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Metadata.io
We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create ads, and optimize performance. We also are able to see how our paid social campaigns impact actually pipeline via the CRM integration. It's made it possible to know what the ROI and actual pipeline contributions. Before Metadata, this was not possible.
Pros
- Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
- Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
- Attribution: see influenced & triggered opportunities/CW deals
- Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
Cons
- Audience matching: there are great audience capabilities, but there are sometimes errors in matching ABM type audiences.
- Native ad platform publishing from Metadata platform
- Mass ad creation/duplication
- CRM integration for attribution
- marketing automation integration for lead gen ops
- ABM audience capabilities
- Significantly reduced LinkedIn CPLs (4x cheaper for ICP leads)
- 5-10x increased spend to pipeline ratio
- estimated 50% time saved compared to traditional paid social ops
Do you think Metadata.io delivers good value for the price?
Yes
Are you happy with Metadata.io's feature set?
Yes
Did Metadata.io live up to sales and marketing promises?
Yes
Did implementation of Metadata.io go as expected?
Yes
Would you buy Metadata.io again?
Yes
Comments
Please log in to join the conversation