What users are saying about
4 Ratings
3 Ratings
4 Ratings
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Score 9.1 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

Kwanzoo

Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Gregory Kotovos | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Kwanzoo
9.1
SmartyAds DSP
6.3
Data Transfer
Kwanzoo
9.1
SmartyAds DSP
6.0
DSP integration
Kwanzoo
9.1
SmartyAds DSP
6.5

Ad Campaigns

Kwanzoo
9.1
SmartyAds DSP
7.7
Ad campaign creation
Kwanzoo
9.1
SmartyAds DSP
8.0
Ad deployment
Kwanzoo
9.1
SmartyAds DSP
7.5
Display advertising
Kwanzoo
9.1
SmartyAds DSP
Ad display and retargeting segmentation
Kwanzoo
9.1
SmartyAds DSP
7.5
Sequence targeting
Kwanzoo
9.1
SmartyAds DSP
8.0

Ad Reporting & Analytics

Kwanzoo
8.6
SmartyAds DSP
7.7
Ad dashboards
Kwanzoo
9.1
SmartyAds DSP
7.5
Ad performance reports
Kwanzoo
9.1
SmartyAds DSP
7.5
Ad conversion tracking
Kwanzoo
9.1
SmartyAds DSP
7.5
Ad attribution reporting
Kwanzoo
9.0
SmartyAds DSP
8.0
Cross-channel ad management
Kwanzoo
6.0
SmartyAds DSP
8.5
Ad forecasting and optimization
Kwanzoo
9.0
SmartyAds DSP
7.0

Pros

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Kwanzoo

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Gregory Kotovos | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Kwanzoo

Kwanzoo 9.1
Based on 1 answer
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Gregory Kotovos | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Kwanzoo

Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.Don't have the reporting detail to make adequate decisions on spend and creative
Gregory Kotovos | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Kwanzoo
9.1
SmartyAds DSP
7.0

Likelihood to Renew

Kwanzoo
9.1
SmartyAds DSP

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