Kwanzoo vs. SmartyAds DSP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
SmartyAds DSP
Score 4.0 out of 10
N/A
SmartyAds DSP is a demand-side platform for ad serving.N/A
Pricing
KwanzooSmartyAds DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KwanzooSmartyAds DSP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
KwanzooSmartyAds DSP
Top Pros
Top Cons
Features
KwanzooSmartyAds DSP
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kwanzoo
10.0
2 Ratings
30% above category average
SmartyAds DSP
-
Ratings
Data Transfer10.02 Ratings00 Ratings
DSP integration10.02 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kwanzoo
8.2
2 Ratings
5% above category average
SmartyAds DSP
-
Ratings
Ad campaign creation9.02 Ratings00 Ratings
Ad deployment8.02 Ratings00 Ratings
Display advertising9.02 Ratings00 Ratings
Ad display and retargeting segmentation7.02 Ratings00 Ratings
Sequence targeting8.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kwanzoo
9.0
2 Ratings
15% above category average
SmartyAds DSP
-
Ratings
Ad dashboards9.02 Ratings00 Ratings
Ad performance reports9.02 Ratings00 Ratings
Ad conversion tracking10.02 Ratings00 Ratings
Ad attribution reporting8.02 Ratings00 Ratings
Ad forecasting and optimization9.02 Ratings00 Ratings
Best Alternatives
KwanzooSmartyAds DSP
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KwanzooSmartyAds DSP
Likelihood to Recommend
7.0
(2 ratings)
6.0
(2 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
KwanzooSmartyAds DSP
Likelihood to Recommend
Kwanzoo, Inc.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI
Read full review
SmartyAds
SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Read full review
Pros
Kwanzoo, Inc.
  • Price
  • Tools for analysis
  • Data management
Read full review
SmartyAds
  • Easy-to-use, friendly interface.
  • Interesting integrations.
Read full review
Cons
Kwanzoo, Inc.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
Read full review
SmartyAds
  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Read full review
Likelihood to Renew
Kwanzoo, Inc.
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
Read full review
SmartyAds
No answers on this topic
Alternatives Considered
Kwanzoo, Inc.
Read full review
SmartyAds
MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Read full review
Return on Investment
Kwanzoo, Inc.
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
Read full review
SmartyAds
  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Read full review
ScreenShots

SmartyAds DSP Screenshots

Screenshot of optimizing ad campaignsScreenshot of easy-to-use DSP interface