What users are saying about
7 Ratings
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Top Rated
90 Ratings
7 Ratings
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Score 8.1 out of 100

SpyFu

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Top Rated
90 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

KWFinder

If you don't know the first thing about keyword research, learn about it, then make sure you use this tool. It's by far the simplest tool I use in my keyword research arsenal. That's not to say the others are difficult to use, this one's just the easiest. If you aren't focusing on your site's SEO, then I suppose SEO research and a keyword like this may not suit you, but I believe that every business that has a website should focus on SEO - so a tool like this is a good tool to have.
Anonymous | TrustRadius Reviewer

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel | TrustRadius Reviewer

Feature Rating Comparison

SEO

KWFinder
8.7
SpyFu
7.1
Keyword analysis
KWFinder
10.0
SpyFu
8.9
SERP ranking tracking
KWFinder
10.0
SpyFu
7.4
Competitive analysis
KWFinder
6.1
SpyFu
9.2
Backlink management
KWFinder
SpyFu
6.7
Page grader
KWFinder
SpyFu
5.8
Site audit / diagnostics
KWFinder
SpyFu
7.0
Site recommendations
KWFinder
SpyFu
7.0
Task management
KWFinder
SpyFu
5.1

SEO Channels

KWFinder
9.4
SpyFu
6.7
Local SEO
KWFinder
9.1
SpyFu
6.9
Social SEO
KWFinder
9.0
SpyFu
5.6
Global SEO
KWFinder
10.0
SpyFu
8.0
Mobile SEO
KWFinder
SpyFu
6.5

SEO Platform & Account Management

KWFinder
SpyFu
6.7
Multi-domain support
KWFinder
SpyFu
7.1
Integration with web analytics tools
KWFinder
SpyFu
6.2

Pros

KWFinder

  • Rating of keywords
  • CPC (cost per click)
  • Suggestions for alternate keywords
  • Keyword difficulty
heather figi | TrustRadius Reviewer

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

Cons

KWFinder

  • Wish the free plan was a 'light' plan
  • More chat support
Sanjit Mandal | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

KWFinder

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Support Rating

KWFinder

No score
No answers yet
No answers on this topic

SpyFu

SpyFu 7.9
Based on 13 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

Alternatives Considered

KWFinder

All these tools are extremely powerful, and keyword research is just one component of the tools. That said, keyword research using KWFinder, for me, has been most enjoyable out of all of these. It's mostly because of how easy it is to use. The UI is nice to look at, it's just a fun and quick app to use.
Anonymous | TrustRadius Reviewer

SpyFu

When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
Jake Hundley | TrustRadius Reviewer

Return on Investment

KWFinder

  • I am definitely continuing to rank better in searches and increase my ROI. I cannot say for sure if this is directly related to KEFinder or a combination of better targeting strategies.
  • Since it gives a range of KW effectiveness, I feel more confident in my choices and no longer like I am throwing darts blindfolded at what I think is the best combination.
heather figi | TrustRadius Reviewer

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

Pricing Details

KWFinder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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