LISTSERV vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LISTSERV
Score 9.0 out of 10
N/A
L-Soft LISTSERV is an email list management software deployed as a browser-based solution with features such as automatic subscription and bounce handling, subscriber activity reports, and customizable templates.
$0
Listrak
Score 9.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
LISTSERVListrak
Editions & Modules
LISTSERV Classic
$0
LISTSERV Lite
$0
LISTSER HPO
$0
ListPlex
$0
ListPlex Dedicated Service
$0
No answers on this topic
Offerings
Pricing Offerings
LISTSERVListrak
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
LISTSERVListrak
Best Alternatives
LISTSERVListrak
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mautic
Mautic
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LISTSERVListrak
Likelihood to Recommend
-
(0 ratings)
7.1
(10 ratings)
User Testimonials
LISTSERVListrak
Likelihood to Recommend
L-Soft
No answers on this topic
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review
Pros
L-Soft
No answers on this topic
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Read full review
Cons
L-Soft
No answers on this topic
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Read full review
Alternatives Considered
L-Soft
No answers on this topic
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Return on Investment
L-Soft
No answers on this topic
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Read full review
ScreenShots

LISTSERV Screenshots

Screenshot of Mailings are not only available in your subscribers' inboxes, but on the secure web interface as well. Subscribers can access the web interface to update notification preferences, change their password, and even send mailings if the authority is granted to them.Screenshot of LISTSERV offers archive options on the web interface so subscribers can view previous mailings at any time.Screenshot of Create your mailing with our optional customizable templates. Add your own logos, photos, and links and save time by creating common headers and footers.Screenshot of Each subscriber can be granted specific permissions and customize their notification preferences using the web interface.