TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Tagger

    Score6 out of 10
    N/ATagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.N/A
    Pricing
    Later SocialTagger
    Editions & Modules
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    Later SocialTagger
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details33% discount available for annual subscription.—
    More Pricing Information
    Community Pulse
    Later SocialTagger
    Considered Both Products
    Later
    No answer on this topic
    Sprout Social
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    Later SocialTagger
    Publishing
    Comparison of Publishing features of Later Social and Tagger
    Feature
    Later Social
    8.7
    2 Ratings
    7% above category average
    Tagger
    -
    Ratings
    Content planning and scheduling10.02 Ratings00 Ratings
    Content optimization8.12 Ratings00 Ratings
    Workflow management8.02 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Later Social and Tagger
    Feature
    Later Social
    9.0
    2 Ratings
    8% above category average
    Tagger
    -
    Ratings
    Twitter7.02 Ratings00 Ratings
    Facebook8.92 Ratings00 Ratings
    LinkedIn8.72 Ratings00 Ratings
    Instagram10.02 Ratings00 Ratings
    Pinterest10.01 Ratings00 Ratings
    YouTube9.62 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Later Social and Tagger
    Feature
    Later Social
    4.0
    1 Ratings
    64% below category average
    Tagger
    -
    Ratings
    Campaign success analytics4.01 Ratings00 Ratings
    Account management
    Comparison of Account management features of Later Social and Tagger
    Feature
    Later Social
    6.3
    2 Ratings
    23% below category average
    Tagger
    -
    Ratings
    Mobile access6.32 Ratings00 Ratings
    Best Alternatives
    Later SocialTagger
    Small Businesses
    Sendible
    Score7.1 out of 10
    No answers on this topic
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    No answers on this topic
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Later SocialTagger
    Likelihood to Recommend
    10.0
    (17 ratings)
    8.6
    (3 ratings)
    Usability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (9 ratings)
    -
    (0 ratings)
    User Testimonials
    Later SocialTagger
    Likelihood to Recommend
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
    Read full review
    Sprout Social
    I might want to find in Tagger a similar report where they show
    the after-effects of a few or other influencers when the relegated errands are
    done, this could help us in further developing dynamically for our publicizing
    efforts doubtlessly getting a considerably more exact outcome.
    Incentivized
    Read full review
    Pros
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Sprout Social
    • User-Friendly Platform
    • Great Customer Support
    • Enables Collaboration
    Incentivized
    Read full review
    Cons
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Sprout Social
    • Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
    • I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
    • It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
    Incentivized
    Read full review
    Usability
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
    Read full review
    Sprout Social
    No answers on this topic
    Support Rating
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
    Read full review
    Sprout Social
    No answers on this topic
    Alternatives Considered
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    Sprout Social
    Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
    Incentivized
    Read full review
    Return on Investment
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
    Read full review
    Sprout Social
    • With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
    Incentivized
    Read full review
    ScreenShots