Later Social vs. Tagger

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 7.8 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Tagger
Score 6.0 out of 10
N/A
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.N/A
Pricing
Later SocialTagger
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
Later SocialTagger
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialTagger
Features
Later SocialTagger
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
8.8
2 Ratings
9% above category average
Tagger
-
Ratings
Content planning and scheduling10.02 Ratings00 Ratings
Content optimization8.42 Ratings00 Ratings
Workflow management8.02 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
8.4
2 Ratings
1% above category average
Tagger
-
Ratings
Twitter7.02 Ratings00 Ratings
Facebook8.32 Ratings00 Ratings
LinkedIn7.52 Ratings00 Ratings
Instagram10.02 Ratings00 Ratings
Pinterest10.01 Ratings00 Ratings
YouTube7.82 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
1 Ratings
63% below category average
Tagger
-
Ratings
Campaign success analytics4.01 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
7.5
2 Ratings
6% below category average
Tagger
-
Ratings
Mobile access7.52 Ratings00 Ratings
Best Alternatives
Later SocialTagger
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Meltwater
Meltwater
Score 7.7 out of 10
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User Ratings
Later SocialTagger
Likelihood to Recommend
10.0
(17 ratings)
8.6
(3 ratings)
Usability
10.0
(4 ratings)
-
(0 ratings)
Support Rating
9.0
(9 ratings)
-
(0 ratings)
User Testimonials
Later SocialTagger
Likelihood to Recommend
Later
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
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Sprout Social
I might want to find in Tagger a similar report where they show
the after-effects of a few or other influencers when the relegated errands are
done, this could help us in further developing dynamically for our publicizing
efforts doubtlessly getting a considerably more exact outcome.
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Pros
Later
  • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
  • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
  • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
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Sprout Social
  • User-Friendly Platform
  • Great Customer Support
  • Enables Collaboration
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Cons
Later
  • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
  • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
  • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
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Sprout Social
  • Although it relates very well with most social networks we wish they could soon include TikTok in the tool, one of the fastest growing in recent times and where we could find many more influencers with different skills that fit the needs of our consumers.
  • I would like to see in Tagger Media a comparative report where they show the results of some or other influencers when the assigned tasks are finished, this could help us in improving decision making for our advertising campaigns surely getting a much more accurate result.
  • It would be interesting to see the information of the tasks of the influencers we hire in real time, i.e., if we contact 5 influencers, we could see a real-time flowchart with the current status of their tasks and thus be able to keep a better relationship of time and performance in our projects.
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Usability
Later
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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Sprout Social
No answers on this topic
Support Rating
Later
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
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Sprout Social
No answers on this topic
Alternatives Considered
Later
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
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Sprout Social
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.
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Return on Investment
Later
  • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
  • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
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Sprout Social
  • With the program, the executives and results estimation Tagger can send important data of potential influencers that can be of extraordinary assistance to us.
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ScreenShots