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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Later Social

    Score7.4 out of 10
    N/ALater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.

    $25

    per month

    Tweepi

    Score10 out of 10
    N/AN/A

    $7

    per month

    Pricing
    Later SocialTweepi
    Editions & Modules
    Starter
    $25
    per month
    Growth
    $50
    per month
    Scale
    $100
    per month
    Enterprise
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    Later SocialTweepi
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details33% discount available for annual subscription.—
    More Pricing Information
    Community Pulse
    Later SocialTweepi
    Considered Both Products
    Later
    No answer on this topic
    Tweepi
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    13 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    Later SocialTweepi
    Publishing
    Comparison of Publishing features of Later Social and Tweepi
    Feature
    Later Social
    8.7
    2 Ratings
    7% above category average
    Tweepi
    -
    Ratings
    Content planning and scheduling10.02 Ratings00 Ratings
    Content optimization8.12 Ratings00 Ratings
    Workflow management8.02 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Later Social and Tweepi
    Feature
    Later Social
    9.0
    2 Ratings
    8% above category average
    Tweepi
    -
    Ratings
    Twitter7.02 Ratings00 Ratings
    Facebook8.92 Ratings00 Ratings
    LinkedIn8.72 Ratings00 Ratings
    Instagram10.02 Ratings00 Ratings
    Pinterest10.01 Ratings00 Ratings
    YouTube9.62 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Later Social and Tweepi
    Feature
    Later Social
    4.0
    1 Ratings
    64% below category average
    Tweepi
    -
    Ratings
    Campaign success analytics4.01 Ratings00 Ratings
    Account management
    Comparison of Account management features of Later Social and Tweepi
    Feature
    Later Social
    6.3
    2 Ratings
    23% below category average
    Tweepi
    -
    Ratings
    Mobile access6.32 Ratings00 Ratings
    Best Alternatives
    Later SocialTweepi
    Small Businesses
    Sendible
    Score7.2 out of 10
    Echobox Social
    Score9.5 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Echobox Social
    Score9.5 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Later SocialTweepi
    Likelihood to Recommend
    10.0
    (17 ratings)
    10.0
    (2 ratings)
    Usability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (9 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Later SocialTweepi
    Likelihood to Recommend
    Later
    The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
    Incentivized
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    Tweepi
    What Tweepi is not is a posting or content management tool. It does have some ability and makes recommendations for a bit of engagement but that is it. If you are looking for a posting tool this is not it. However, if you are looking to manage the followers of a Twitter account then this is the tool to use. A great example is a campaign that we are running right now for a news organization. Content can not be pre-planned as it comes in real-time so having a posting tool is not needed here. This client first came to us in Nov., their site is a UX/UI nightmare, they had very little traffic, there was little that we could do with the existing site other than some minor design changes. We wanted to give the client a quick win even if it was a small one. The only social media account that this company had was Twitter. So we began a campaign using Tweepi to grow their followers and help the SEO with a bit of social engagement as well as try and drive a bit of traffic to their website.
    Incentivized
    Read full review
    Pros
    Later
    • Later's easy upload feature (drag and drop) is incredibly helpful, especially for multiple images and videos.
    • The drag and drop option for scheduling content is easy, and images and videos load rather quickly depending on size.
    • Captions can be saved if there are posts or common phrases that repeated and shared out from the content.
    Incentivized
    Read full review
    Tweepi
    • Filtering is without a doubt the greatest strength of Tweepi. In just a few seconds, I can filter through thousand of users I am following and who are following me to find and identify those I should follow or unfollow based on many different and sometimes multiple criteria.
    • Speed - it is really fast to sort and filter through so many users connected to me through Twitter.
    • Find and filter other users friends and followers, and apply some or all of the aforementioned criteria.
    • The number of criteria. I can search followers more or less than X number of followers, find those inactive X number of days, those who haven't completed the profile or uploaded an avatar, and combine all this data filter thousands down to just one.
    • Customer Service is very responsive and helpful.
    Incentivized
    Read full review
    Cons
    Later
    • I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
    • I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
    • The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
    Incentivized
    Read full review
    Tweepi
    • I am not sure if I would consider this a "Con" but it is a limitation. When you are on the Platinum Level Tweepi has recommended follows each day when you log in. However, that number is under the Twitter daily follow limit. Tweepi will give you 250 when the limit for an unverified account is 400 and a verified account 1000. We are sure this limit is set to help protect twitter accounts.
    • Other than the limitation mentioned above we frankly can not seem to find anything else. There is just nothing bad to say.
    Incentivized
    Read full review
    Usability
    Later
    The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
    Incentivized
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    Tweepi
    It's very quick, easy to learn and intuitive, and it doesn't require much of a learning curve. I think anyone who has sorted data in a spreadsheet will be very comfortable managing filtering and optimising their Twitter account with Tweepi.
    Incentivized
    Read full review
    Support Rating
    Later
    Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
    Incentivized
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    Tweepi
    Tweepi's support is quite good. They are fast to answer any questions that you have. I have never had a problem with Tweepi but there have been a few billing questions that were taken care of just fine. The only other times I have contacted support have been more in the area of the tools best practices and I have always been happy with the response.
    Incentivized
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    Alternatives Considered
    Later
    I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
    Incentivized
    Read full review
    Tweepi
    I've not used similar products to any great extent. All I can say is that Tweepi does an exceptional job of the very specific task of filtering friends and followers of a Twitter account, and optimising that Twitter account to get the best value for the user.
    Incentivized
    Read full review
    Return on Investment
    Later
    • Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
    • Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
    Incentivized
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    Tweepi
    • [Excellent] results can be had with just this simple tool.
    • The cost of Tweepi is very reasonable and along with the time savings it is a good return on the investment.
    • A positive that I think should be mentioned is that we have fewer issues when using Tweepi than we do following within Twitter manually. The Tweepi limits do provide a safety net for the account.
    • We have not seen any negative impact with the use of Tweepi.
    Incentivized
    Read full review
    ScreenShots