2 Ratings
35 Ratings
2 Ratings
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Score 8.2 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Feature Set Ratings

  • Leadfwd ranks higher in 1 feature set: Platform & Infrastructure
  • Ortto ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Leadfwd

74%
8.9

Ortto

89%
Ortto ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
2 Ratings
8.8
88%
11 Ratings

Dynamic content

7.0
70%
1 Rating
8.8
88%
8 Ratings

Ability to test dynamic content

7.0
70%
1 Rating
8.8
88%
8 Ratings

Landing pages

9.0
90%
1 Rating
N/A
0 Ratings

A/B testing

3.2
32%
2 Ratings
8.8
88%
8 Ratings

Mobile optimization

6.2
62%
2 Ratings
8.9
89%
10 Ratings

Email deliverability reporting

9.6
96%
4 Ratings
9.6
96%
21 Ratings

List management

8.6
86%
2 Ratings
8.9
89%
11 Ratings

Triggered drip sequences

8.8
88%
2 Ratings
8.9
89%
11 Ratings

Lead Management

8.0

Leadfwd

80%
9.1

Ortto

91%
Ortto ranks higher in 3/4 features

Lead nurturing

8.4
84%
2 Ratings
9.8
98%
11 Ratings

Lead scoring and grading

7.3
73%
2 Ratings
N/A
0 Ratings

Data quality management

7.7
77%
2 Ratings
8.8
88%
10 Ratings

Automated sales alerts and tasks

8.5
85%
2 Ratings
8.8
88%
9 Ratings

Campaign Management

7.0

Leadfwd

70%
8.9

Ortto

89%
Leadfwd ranks higher in 2/2 features

Calendaring

5.0
50%
1 Rating
N/A
0 Ratings

Event/webinar marketing

9.0
90%
1 Rating
8.9
89%
9 Ratings

Social Media Marketing

7.5

Leadfwd

75%
8.9

Ortto

89%
Leadfwd ranks higher in 1/2 features

Social sharing and campaigns

9.0
90%
1 Rating
N/A
0 Ratings

Social profile integration

6.0
60%
1 Rating
8.9
89%
8 Ratings

Reporting & Analytics

6.3

Leadfwd

63%
8.8

Ortto

88%
Ortto ranks higher in 2/3 features

Dashboards

6.5
65%
2 Ratings
8.8
88%
12 Ratings

Standard reports

6.3
63%
2 Ratings
8.8
88%
12 Ratings

Custom reports

6.0
60%
1 Rating
N/A
0 Ratings

Platform & Infrastructure

9.1

Leadfwd

91%
8.8

Ortto

88%
Leadfwd ranks higher in 3/5 features

Role-based workflow & approvals

8.8
88%
2 Ratings
N/A
0 Ratings

Customizability

7.9
79%
2 Ratings
8.8
88%
9 Ratings

Integration with Salesforce.com

10.0
100%
1 Rating
8.8
88%
7 Ratings

Integration with SugarCRM

9.6
96%
2 Ratings
N/A
0 Ratings

API

N/A
0 Ratings
8.8
88%
8 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.2

Leadfwd

82%
2 Ratings
8.8

Ortto

88%
12 Ratings

Likelihood to Recommend

INBOX25

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review

Pros

INBOX25

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review

Cons

INBOX25

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review

Pricing Details

Leadfwd

Starting Price

Editions & Modules

Leadfwd editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Ortto

    Starting Price

    $29 per month

    Editions & Modules

    Ortto editions and modules pricing
    EditionModules
    Professional991
    Campaign292
    Business2993
    CustomRequest by quote4
    Free05

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Alternatives Considered

    INBOX25

    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Read full review

    Ortto

    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Read full review

    Return on Investment

    INBOX25

    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Read full review

    Ortto

    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Read full review

    Screenshots

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