Leadfwd vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Sugar Market
Score 2.3 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
LeadfwdSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
LeadfwdSugar Market
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
LeadfwdSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Leadfwd
7.4
2 Ratings
4% below category average
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor7.02 Ratings3.03 Ratings
Dynamic content7.01 Ratings5.03 Ratings
Ability to test dynamic content7.01 Ratings4.02 Ratings
Landing pages9.01 Ratings6.03 Ratings
A/B testing3.22 Ratings4.03 Ratings
Mobile optimization6.22 Ratings1.03 Ratings
Email deliverability reporting9.62 Ratings7.04 Ratings
List management8.62 Ratings4.04 Ratings
Triggered drip sequences8.82 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Leadfwd
8.0
2 Ratings
3% above category average
Sugar Market
5.3
4 Ratings
38% below category average
Lead nurturing8.42 Ratings6.04 Ratings
Lead scoring and grading7.32 Ratings4.04 Ratings
Data quality management7.72 Ratings5.04 Ratings
Automated sales alerts and tasks8.52 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Leadfwd
7.0
1 Ratings
8% below category average
Sugar Market
6.5
3 Ratings
15% below category average
Calendaring5.01 Ratings6.03 Ratings
Event/webinar marketing9.01 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Leadfwd
7.5
1 Ratings
1% below category average
Sugar Market
8.2
1 Ratings
8% above category average
Social sharing and campaigns9.01 Ratings8.21 Ratings
Social profile integration6.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Leadfwd
6.3
2 Ratings
18% below category average
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards6.52 Ratings5.04 Ratings
Standard reports6.32 Ratings1.04 Ratings
Custom reports6.01 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Leadfwd
9.1
2 Ratings
18% above category average
Sugar Market
4.8
4 Ratings
45% below category average
Role-based workflow & approvals8.82 Ratings6.02 Ratings
Customizability7.92 Ratings3.02 Ratings
Integration with Salesforce.com10.01 Ratings9.22 Ratings
Integration with SugarCRM9.62 Ratings00 Ratings
API00 Ratings5.02 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
Best Alternatives
LeadfwdSugar Market
Small Businesses
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Score 9.6 out of 10
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Score 9.6 out of 10
Medium-sized Companies
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Score 9.6 out of 10
SALESmanago
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Score 9.6 out of 10
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User Ratings
LeadfwdSugar Market
Likelihood to Recommend
8.2
(2 ratings)
3.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
LeadfwdSugar Market
Likelihood to Recommend
INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review
SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
Read full review
Likelihood to Renew
INBOX25
No answers on this topic
SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Read full review
Support Rating
INBOX25
No answers on this topic
SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
Read full review
Alternatives Considered
INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Read full review
SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
Read full review
Return on Investment
INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Read full review
SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots