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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leadfwd

    Score8.2 out of 10
    N/ALeadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A

    Twilio

    Score7.7 out of 10
    N/ATwilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

    $0

    per min per participant

    Pricing
    LeadfwdTwilio
    Editions & Modules
    No answers on this topic
    Programmable Video
    $0.0015
    per min per participant
    WhatsApp Business API
    $0.0042
    Per WhatsApp Template message sent
    WhatsApp Business API
    $0.005
    Per WhatsApp session message
    Elastic SIP Trunking
    $0.007
    Per min for termination
    Programmable Messaging
    $0.0075
    per message sent or received
    Programmable Voice
    $0.0085
    per minute to receive a call
    Programmable Voice
    $0.013
    per min to make a call
    Elastic SIP Trunking
    $0.045
    Per min for origination
    Twilio Conversations
    $0.05
    per active user per month
    Twilio Authy
    $0.09
    per authentication
    Programmable Wireless
    $0.1
    per MB
    Twilio Flex (Contact Center)
    $1
    per active user hour (5000 hours free)
    Programmable Wireless
    $2.00
    per SIM card
    Twilio SendGrid Email API
    $14.95
    per month up to 100k emails. (Up to 40k emails free for 30 days)
    Twilio SendGrid Marketing Campaigns
    $15
    per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
    Twilio Flex (Contact Center)
    $150
    per named user per month (5000 hours free)
    Offerings
    Pricing Offerings
    LeadfwdTwilio
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—1. Pay-as-you-go pricing: Simple usage-based pricing without contracts. 2. Volume discounts: Discounts trigger as usage grows. 3. Free trial credit that includes full API access.
    More Pricing Information
    Community Pulse
    LeadfwdTwilio
    Considered Both Products
    Leadfwd
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    66 Answers
    Delivers good value for the price
    No answers on this topic
    92%
    Delivers good value for the price
    58 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    68 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    56 Answers
    Features
    LeadfwdTwilio
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Leadfwd and Twilio
    Feature
    Leadfwd
    7.4
    2 Ratings
    4% below category average
    Twilio
    -
    Ratings
    WYSIWYG email editor7.02 Ratings00 Ratings
    Dynamic content7.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages9.01 Ratings00 Ratings
    A/B testing3.22 Ratings00 Ratings
    Mobile optimization6.22 Ratings00 Ratings
    Email deliverability reporting9.62 Ratings00 Ratings
    List management8.62 Ratings00 Ratings
    Triggered drip sequences8.82 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Leadfwd and Twilio
    Feature
    Leadfwd
    8.0
    2 Ratings
    1% above category average
    Twilio
    -
    Ratings
    Lead nurturing automation8.42 Ratings00 Ratings
    Lead scoring and grading7.32 Ratings00 Ratings
    Data quality management7.72 Ratings00 Ratings
    Automated sales alerts and tasks8.52 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Leadfwd and Twilio
    Feature
    Leadfwd
    7.0
    1 Ratings
    8% below category average
    Twilio
    -
    Ratings
    Calendaring5.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Leadfwd and Twilio
    Feature
    Leadfwd
    7.5
    1 Ratings
    1% below category average
    Twilio
    -
    Ratings
    Social sharing and campaigns9.01 Ratings00 Ratings
    Social profile integration6.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Leadfwd and Twilio
    Feature
    Leadfwd
    6.3
    2 Ratings
    17% below category average
    Twilio
    -
    Ratings
    Dashboards6.52 Ratings00 Ratings
    Standard reports6.32 Ratings00 Ratings
    Custom reports6.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Leadfwd and Twilio
    Feature
    Leadfwd
    9.1
    2 Ratings
    18% above category average
    Twilio
    -
    Ratings
    Role-based workflow & approvals8.82 Ratings00 Ratings
    Customizability7.92 Ratings00 Ratings
    Integration with Salesforce.com10.01 Ratings00 Ratings
    Integration with SugarCRM9.62 Ratings00 Ratings
    Best Alternatives
    LeadfwdTwilio
    Small Businesses
    Vbout
    Score9.9 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadfwdTwilio
    Likelihood to Recommend
    8.2
    (2 ratings)
    8.1
    (94 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.5
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (38 ratings)
    Support Rating
    -
    (0 ratings)
    5.7
    (16 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    LeadfwdTwilio
    Likelihood to Recommend
    Leadfwd
    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Incentivized
    Read full review
    Twilio
    I have tried other competitors. But I always end up going back to Twilio because I feel like it is dependable, easy to use, and, has competitive pricing. The only time I wouldn't recommend Twilio to someone as if they are completely inexperienced about using webhooks or APIs. Because you can't really just sign up and start using Twilio without connecting it to another platform first.
    Incentivized
    Read full review
    Pros
    Leadfwd
    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Incentivized
    Read full review
    Twilio
    • Easy to see my team in one place, when they log in and out and what call status they are in.
    • Twilio is a simple, user friendly way to log in and out of work activities.
    • Excellent services and support.
    • The omnichannel feature which allows agents to get request from all channels.
    Incentivized
    Read full review
    Cons
    Leadfwd
    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Incentivized
    Read full review
    Twilio
    • Control panel. Often, navigating through lists is challenging. I want endless scrolling, not pagination.
    • Conversational intelligence service require a Language. I would like it to detect it.
    • We would like to have some credit on clients that chose to use their own Twilio account.
    Incentivized
    Read full review
    Likelihood to Renew
    Leadfwd
    No answers on this topic
    Twilio
    Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
    Incentivized
    Read full review
    Usability
    Leadfwd
    No answers on this topic
    Twilio
    Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
    Incentivized
    Read full review
    Performance
    Leadfwd
    No answers on this topic
    Twilio
    Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
    Incentivized
    Read full review
    Support Rating
    Leadfwd
    No answers on this topic
    Twilio
    I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
    Incentivized
    Read full review
    Implementation Rating
    Leadfwd
    No answers on this topic
    Twilio
    The developer APIs and SDKs are super easy to follow.
    Incentivized
    Read full review
    Alternatives Considered
    Leadfwd
    Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
    Incentivized
    Read full review
    Twilio
    We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Leadfwd
    No answers on this topic
    Twilio
    Being in South Africa, direct local currency support would be nice
    Incentivized
    Read full review
    Return on Investment
    Leadfwd
    • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
    • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
    • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
    Incentivized
    Read full review
    Twilio
    • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
    • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
    • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
    Incentivized
    Read full review
    ScreenShots

    Twilio Screenshots

    Screenshot of the “Explore Products” section, which is where to build products.Screenshot of the optional drag-and-drop visual editor and code editor.Screenshot of Flex, which is a programmable Contact Center that puts you in control.