Great SMS Solution!
September 23, 2024

Great SMS Solution!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Programmable SMS

Overall Satisfaction with Twilio

We use Twilio to communicate with leads who have opted into ads on our clients' products and services. We also use Twilio to remind prospects via SMS in the lead-up to sales appointments to ensure that attendance rates for these meetings are as high as possible. We use SMS to market to prospects on an ongoing basis.

Pros

  • Delivery of SMS.
  • API to CRM tools we use.
  • Ease of use.

Cons

  • Lack of standalone good UX.
  • The price could be lower.
  • Ease of gaining SMS compliance.
  • Positive - improved meeting attendance rates.
  • Multi-channel prospect communications.
  • Increased sales conversions.
We use Twilio mainly alongside our email and LinkedIn comms, using it as part of a multi-channel communication strategy, mainly when building relationships and establishing thought leadership with leads who have opted in from a digital advert. We use other tools for email and LinkedIn, but Twilio is our go-to for SMS.
The ability to send out SMS messages at scale and initiate conversations with prospects has been a major addition to our multi-channel communications strategy. Omnipresence has become essential in any communications strategy, and with SMS messages having such a high open rate compared to email, Twilio has become an essential part of our strategy that generates a positive ROI for clients.
Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We have just started using WhatsApp, and this could be a very useful tool for community building and may compete with Twilio over time.

Do you think Twilio delivers good value for the price?

Yes

Are you happy with Twilio's feature set?

Yes

Did Twilio live up to sales and marketing promises?

Yes

Did implementation of Twilio go as expected?

Yes

Would you buy Twilio again?

Yes

Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.

Comments

More Reviews of Twilio

  1. Home
  2. Customer Engagement Platforms
  3. Twilio Reviews
  4. User Review of Twilio