Leadspace vs. mParticle

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadspace
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and by marketing teams for creating targeted lists and for ranking and enriching leads gathered through marketing programs.
$25,000
per year
mParticle
Score 7.2 out of 10
N/A
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A
Pricing
LeadspacemParticle
Editions & Modules
Leadspace
$25,000.00
per year
No answers on this topic
Offerings
Pricing Offerings
LeadspacemParticle
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
LeadspacemParticle
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
Klaviyo
Klaviyo
Score 8.9 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
SALESmanago
SALESmanago
Score 8.9 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Treasure Data
Treasure Data
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadspacemParticle
Likelihood to Recommend
8.3
(16 ratings)
6.9
(10 ratings)
Likelihood to Renew
9.0
(1 ratings)
5.5
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(10 ratings)
User Testimonials
LeadspacemParticle
Likelihood to Recommend
Leadspace
No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.
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mParticle
If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
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Pros
Leadspace
  • It is simple to use and comprehend.
  • It enables data collection and analysis.
  • It leads to growth and development. It applies to both contacts and accounts.
  • It can enrich data based on company and individual, allowing businesses to better plan and execute.
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mParticle
  • Collect customer data from multiple sources.
  • Integrated with wide breadth of vendors and verticals.
  • Helps track unregistered user data into registered user data.
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Cons
Leadspace
  • In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
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mParticle
  • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
  • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
  • Audiences...definitely not as robust as Amplitude
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Likelihood to Renew
Leadspace
Nothing else to add
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mParticle
It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
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Support Rating
Leadspace
No answers on this topic
mParticle
Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
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Alternatives Considered
Leadspace
1. This tool and database trumped others because of the flexible way in which they reported the data. 2. The team is helpful in figuring out our needs to give us the information we were looking for. 3. Their Account team is very helpful, responsive & fun to work. 4. It helps us create lookalike profiles and provide us with account and contact data that fit
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mParticle
mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
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Return on Investment
Leadspace
  • We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
  • More customers took notice of our digital marketing efforts after we started using Reachforce.
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mParticle
  • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
  • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
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ScreenShots