Worth the investment!
Anonymous | TrustRadius Reviewer
Updated March 18, 2015

Worth the investment!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Smart Forms and cDQM

Overall Satisfaction with Reachforce

We receive leads from a variety of sources including direct form fills onto our webpage, and Marketo landing pages, third party partners in the form of Excel lists, etc. We were looking for a data appending solution that could deal with a variety of different inputs - forms, Excel lists, existing database, etc. The data quality that we bring in from the marketing side affects sales as well since we are only as good as the data that we pass through. Before, we were manually sending these lists overseas for manual cleaning and managing multiple lists, timezone differences was unwieldy and extremely time consuming.
  • Increase the number of leads by decreasing your fields that you need on each form. We all know the number of fields is inversely correlated to how many leads we get. Smart Forms is easily integrated into Marketo (not sure which other MAS are compatible as well) and ensures that data coming in appends with firmographic data so you don't have to ask for it.
  • Customized data format - They can customize to fit our specific selections and buckets. For example for employee size the raw data is a single number, we look at ranges. They can customize so the data appends with the range format that we need to have.
  • Awesome sales team, customer support, and very helpful and knowledgeable. They were incredibly responsive and very easy to work with.
  • Flexibility in data input - we can upload leads into the ReachFroce cloud, append, then push data over to Marketo, or if it gets into Marketo directly it can clean once its in Marketo and you can clean as many times as you want without being charged each time.
  • In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
  • Less time to accomplish the same thing
  • More leads because of increased form conversion
They are heads and shoulders above the competition. Smart Forms is really important to have to decrease form fields. The competition doesn't have that product. Therefore, you can't decrease the number of fields and increase lead conversion. No customizability of the data that comes in with the competition. Data quality is a lot lower. Comparing the data quality reports that we received from both vendors on the same exact lists, just looking at the metrics, you can see that Reachforce is much more thorough, where as InsideView's metrics were not in depth and the few they had were not useful at all. Response rate was much slower with the competition.
For someone who is facing our similar pain points Reachforce is a great fit. The solution is a bit pricey, however, if you take the lost time, and the alternative of inaccurate data, its worth the investment.
As with all data appending vendors, you should give all the vendors that you are evaluating a same set of lists to know if they can address your target market. We provided a random sampling from our database including "good leads, bounced leads, and purchased leads, as well as some from actual 3rd party webinars to see how they would perform. We tested the workflow all the way through import and it worked great. What would take several days of back and forth and inaccurate data can be done in less than 15 minutes. This is crucial especially as your marketing needs are scaling.

Using Reachforce

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