Leadspace vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leadspace
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and by marketing teams for creating targeted lists and for ranking and enriching leads gathered through marketing programs.
$25,000
per year
Nielsen Marketing Cloud
Score 7.8 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
LeadspaceNielsen Marketing Cloud
Editions & Modules
Leadspace
$25,000.00
per year
No answers on this topic
Offerings
Pricing Offerings
LeadspaceNielsen Marketing Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LeadspaceNielsen Marketing Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Leadspace
-
Ratings
Nielsen Marketing Cloud
8.4
6 Ratings
4% above category average
Collection of first-party data00 Ratings8.56 Ratings
Collection of third-party data00 Ratings8.55 Ratings
Access to Third-party Data Providers00 Ratings8.05 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Leadspace
-
Ratings
Nielsen Marketing Cloud
8.6
6 Ratings
2% above category average
Audience taxonomy00 Ratings8.36 Ratings
Tag Management00 Ratings8.35 Ratings
Data Analysis Dashboard00 Ratings9.46 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Leadspace
-
Ratings
Nielsen Marketing Cloud
8.0
5 Ratings
0% above category average
Data Transfer00 Ratings8.05 Ratings
DSP integration00 Ratings8.05 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Leadspace
-
Ratings
Nielsen Marketing Cloud
8.7
6 Ratings
9% above category average
Campaign Analytics00 Ratings8.56 Ratings
Audience Analytics00 Ratings8.86 Ratings
Best Alternatives
LeadspaceNielsen Marketing Cloud
Small Businesses
Klaviyo
Klaviyo
Score 8.9 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 8.9 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
Treasure Data
Treasure Data
Score 8.3 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadspaceNielsen Marketing Cloud
Likelihood to Recommend
8.3
(16 ratings)
8.0
(7 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
LeadspaceNielsen Marketing Cloud
Likelihood to Recommend
Leadspace
No matter how specialized the integration or how much support for internal services was provided throughout the creation of the solution, Leadspace support was always available and extremely prompt in helping to smooth out any issues that developed during the setup process.
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Nielsen
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
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Pros
Leadspace
  • It is simple to use and comprehend.
  • It enables data collection and analysis.
  • It leads to growth and development. It applies to both contacts and accounts.
  • It can enrich data based on company and individual, allowing businesses to better plan and execute.
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Nielsen
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
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Cons
Leadspace
  • In the form selection, if a company name does not exist in the database, the lead can choose "not me" then that actual data value overwrites what they originally put. In the future, if they choose not me to default to the lead entered data value. This is something they know and I'm told they are working on it.
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Nielsen
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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Likelihood to Renew
Leadspace
Nothing else to add
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Nielsen
I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Usability
Leadspace
No answers on this topic
Nielsen
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
Leadspace
No answers on this topic
Nielsen
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
Leadspace
1. This tool and database trumped others because of the flexible way in which they reported the data. 2. The team is helpful in figuring out our needs to give us the information we were looking for. 3. Their Account team is very helpful, responsive & fun to work. 4. It helps us create lookalike profiles and provide us with account and contact data that fit
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Nielsen
Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
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Return on Investment
Leadspace
  • We were able to capture new leads for our sales team and also new subscribers of our e-newsletters through email marketing campaigns. We also noticed an increase in our web traffic (corporate website) after we started using Reachforce.
  • More customers took notice of our digital marketing efforts after we started using Reachforce.
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Nielsen
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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ScreenShots