What users are saying about
8 Ratings
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Score 6 out of 100
2 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

Leadspace

Well suited for:
- easily getting leads
- the simplicity of the tool
- predetermined criteria so you don't have to check a bunch of things every time

Not well suited for:
- value as it is rather expensive and has a high minimum
- speed, since it is real time the speed is very slow
- accurate look alike customers based on ideal customer profile
Rob Morris | TrustRadius Reviewer

Nielsen Marketing Cloud

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Leadspace
Nielsen Marketing Cloud
6.7
Collection of first-party data
Leadspace
Nielsen Marketing Cloud
5.1
Collection of third-party data
Leadspace
Nielsen Marketing Cloud
6.0
Access to Third-party Data Providers
Leadspace
Nielsen Marketing Cloud
9.0

Data Classification

Leadspace
Nielsen Marketing Cloud
5.8
Audience taxonomy
Leadspace
Nielsen Marketing Cloud
5.3
Tag Management
Leadspace
Nielsen Marketing Cloud
7.0
Data Analysis Dashboard
Leadspace
Nielsen Marketing Cloud
5.1

Ad Network Integration

Leadspace
Nielsen Marketing Cloud
5.0
Data Transfer
Leadspace
Nielsen Marketing Cloud
5.0
DSP integration
Leadspace
Nielsen Marketing Cloud
5.0

DMP Analytics

Leadspace
Nielsen Marketing Cloud
6.9
Campaign Analytics
Leadspace
Nielsen Marketing Cloud
7.7
Audience Analytics
Leadspace
Nielsen Marketing Cloud
6.1

Pros

Leadspace

  • Salesforce Integration is very strong and works really well to get more leads or contacts
  • Simplicity = simply click a button and it searched pre-approved criteria fro more leads.
  • Volume of leads = has a number of different sources it pulls from so data volume is good.
Rob Morris | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Nikita Patel | TrustRadius Reviewer

Cons

Leadspace

  • Lead quality = the quality is poor and the number of direct lines is low since their partnership with Zoominfo ended.
  • Using Ideal customer profile in identification of potential other customers needs to be more accurate
  • Price is very high and contracts are inflexible
  • Since it is real time looking speed is very slow
Rob Morris | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Adding features.
  • Expanding options.
  • Allowing further customization.
Anonymous | TrustRadius Reviewer

Usability

Leadspace

No score
No answers yet
No answers on this topic

Nielsen Marketing Cloud

Nielsen Marketing Cloud 8.0
Based on 1 answer
Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
Anonymous | TrustRadius Reviewer

Support Rating

Leadspace

No score
No answers yet
No answers on this topic

Nielsen Marketing Cloud

Nielsen Marketing Cloud 5.0
Based on 1 answer
I am rating this as neutral due to having minimal interaction with them
Anonymous | TrustRadius Reviewer

Alternatives Considered

Leadspace

ZoomInfo is by far the best quality and highest # of direct phone numbers, Inside View is better for Account info and has great Salesforce integration
Rob Morris | TrustRadius Reviewer

Nielsen Marketing Cloud

I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms
Nikita Patel | TrustRadius Reviewer

Return on Investment

Leadspace

  • Impact was likely negative as the cost is not as good as the return, but since we had no other tool for data we made it work
Rob Morris | TrustRadius Reviewer

Nielsen Marketing Cloud

  • Audience de-duplication
  • MTA tagging and results
  • Audience Building capabilities
Nikita Patel | TrustRadius Reviewer

Pricing Details

Leadspace

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Nielsen Marketing Cloud

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Leadspace
6.0
Nielsen Marketing Cloud
5.9

Usability

Leadspace
Nielsen Marketing Cloud
8.0

Support Rating

Leadspace
Nielsen Marketing Cloud
5.0

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