Leanplum vs. Postscript

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leanplum
Score 3.0 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Postscript
Score 9.0 out of 10
N/A
Postscript is an SMS platform that enables brands to communicate and engage with customers through text message marketing.N/A
Pricing
LeanplumPostscript
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LeanplumPostscript
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LeanplumPostscript
Considered Both Products
Leanplum
Chose Leanplum
  • We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense.
  • Too many options for customization, defining user segments, variables, etc.
  • Funnels and segment analysis on the tool
Chose Leanplum
I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the …
Chose Leanplum
We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for …
Chose Leanplum
We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions.
Postscript

No answer on this topic

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User Ratings
LeanplumPostscript
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
LeanplumPostscript
Likelihood to Recommend
Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice
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No answers on this topic
Pros
  • The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum.
  • Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users.
  • The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features.
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Cons
  • Variable sync issues on client
  • Client integration seems easy but it's not very intuitive
  • Multiple issues on iOS integration and SDK issues
  • Cost is quite high
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Alternatives Considered
I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider.
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No answers on this topic
Return on Investment
  • Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/
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ScreenShots