Leanplum vs. Waterfall

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leanplum
Score 3.0 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Waterfall
Score 4.1 out of 10
N/A
Text messaging software to connect and engage your audience using targeted, personalized mobile communications.N/A
Pricing
LeanplumWaterfall
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LeanplumWaterfall
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LeanplumWaterfall
Best Alternatives
LeanplumWaterfall
Small Businesses
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Medium-sized Companies
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Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
LeanplumWaterfall
Likelihood to Recommend
8.0
(5 ratings)
9.0
(2 ratings)
User Testimonials
LeanplumWaterfall
Likelihood to Recommend
Leanplum
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
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Upland Software
For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.
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Pros
Leanplum
  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
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Upland Software
  • Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
  • Their deep non-profit discount.
  • Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.
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Cons
Leanplum
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Upland Software
  • Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.
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Alternatives Considered
Leanplum
I was not a part of making the decision to use Leanplum over its competitors.
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Upland Software
We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.
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Return on Investment
Leanplum
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
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Upland Software
  • We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.
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ScreenShots