Leanplum vs. Waterfall

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

For large organizations that are looking to build big, robust SMS programs and want the benefit of a CRM back-end for managing users and messaging.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• Customer service. You have your own point of contact. They are very supportive and helpful. They always respond quickly.
• Their deep non-profit discount.
• Their message schedules. Very flexible and it can be a relative schedule to say a pregnant woman's due date and someone's goal date for quit smoking, etc.

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

• Some features require additional cost. The nature of growth means the product becomes more expensive and that is a problem for some buyers.

Incentivized

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

We had EZTexting before. They don't have relative scheduling message so we had to switch to another vendor. We checked into SMS Magic, but they were not very responsive to our sales inquiry and then we received some phone call from India from someone who's very hard to communicate with.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized

• We have worked with several clients to help them launch and grow their SMS program and the platform helps us doing cutting edge work in this space.

Incentivized