TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lengow

    Score7.9 out of 10
    N/ALengow is the feed and product listing management offering from the French company of the same name.N/A

    Yahoo Ads

    Score7.8 out of 10
    N/AYahoo Ads supports mobile, native and search engine marketing and advertising, and is a solution for placing ads where visitors are. The marketplace offers search and native advertising in one advertising platform.

    $25

    per month

    Pricing
    LengowYahoo Ads
    Editions & Modules
    No answers on this topic
    Yahoo Gemini!
    $25.00
    per month
    Offerings
    Pricing Offerings
    LengowYahoo Ads
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LengowYahoo Ads
    Considered Both Products
    Lengow
    No answer on this topic
    Yahoo!
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    71%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    LengowYahoo Ads
    Ad Campaigns
    Comparison of Ad Campaigns features of Lengow and Yahoo Ads
    Feature
    Lengow
    4.3
    1 Ratings
    41% below category average
    Yahoo Ads
    -
    Ratings
    Ad campaign creation4.01 Ratings00 Ratings
    Ad deployment4.01 Ratings00 Ratings
    Display advertising5.01 Ratings00 Ratings
    Ad display and retargeting segmentation5.01 Ratings00 Ratings
    Sequence targeting5.01 Ratings00 Ratings
    Contextual advertising3.01 Ratings00 Ratings
    Social advertising4.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Lengow and Yahoo Ads
    Feature
    Lengow
    4.0
    1 Ratings
    53% below category average
    Yahoo Ads
    -
    Ratings
    Ad dashboards4.01 Ratings00 Ratings
    Ad performance reports5.01 Ratings00 Ratings
    Ad conversion tracking4.01 Ratings00 Ratings
    Ad attribution reporting3.01 Ratings00 Ratings
    Ad forecasting and optimization4.01 Ratings00 Ratings
    Best Alternatives
    LengowYahoo Ads
    Small Businesses
    WordStream
    Score6.9 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
    No answers on this topic
    AdSense
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LengowYahoo Ads
    Likelihood to Recommend
    7.0
    (1 ratings)
    5.0
    (17 ratings)
    Usability
    -
    (0 ratings)
    5.4
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    6.5
    (6 ratings)
    User Testimonials
    LengowYahoo Ads
    Likelihood to Recommend
    Lengow
    We have a PIM, which displays a product feed in JSON format. With Lengow we were able to import it very easily and then we connected it to a marketplace. Price and quantity updates are very frequent, this allows us to provide always updated data to customers. It is difficult to create promotions from the interface of Lengow, but once you learn you can do it easily.
    Incentivized
    Read full review
    Yahoo!
    Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
    Incentivized
    Read full review
    Pros
    Lengow
    • Marketplaces Integration
    • Products info updates
    • User friendly graphic
    Incentivized
    Read full review
    Yahoo!
    • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
    • Provides unique ways to differentiate advertisers in top positions on search results pages.
    • Creates unique tactics to utilize on display networks (carousel and video takeovers).
    Incentivized
    Read full review
    Cons
    Lengow
    • Attribute editing rules
    • Real time API stock integration
    • More marketplaces
    Incentivized
    Read full review
    Yahoo!
    • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
    • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
    Incentivized
    Read full review
    Usability
    Lengow
    No answers on this topic
    Yahoo!
    One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
    Incentivized
    Read full review
    Support Rating
    Lengow
    No answers on this topic
    Yahoo!
    They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.
    Incentivized
    Read full review
    Alternatives Considered
    Lengow
    Lengow turned out to be much cheaper, for our current needs it was enough. However ChannelAdvisor is a valid alternative more complete and with more tools available.
    Incentivized
    Read full review
    Yahoo!
    Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
    Incentivized
    Read full review
    Return on Investment
    Lengow
    • Easy opening of new marketplaces
    • Sales support
    • Saving money in the integrations
    Incentivized
    Read full review
    Yahoo!
    • It has created a more comprehensive understanding of the audience to whom a client is marketing.
    • It allows clients to target and reach audience members on all major search platforms.
    • It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
    Incentivized
    Read full review
    ScreenShots