Lexer vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lexer
Score 10.0 out of 10
N/A
Lexer is an enterprise level, SaaS deployed web analytics solution built to drive personalization and omni-channel research.N/A
Serpstat
Score 9.3 out of 10
Small Businesses (1-50 employees)
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze • Content Marketing. Locates high-quality and ranking content • Full cycle SEO Management. Tools to improve Google rankings • Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders •…
$59
per month
Pricing
LexerSerpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
LexerSerpstat
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
LexerSerpstat
Top Pros
Top Cons

No answers on this topic

Features
LexerSerpstat
SEO
Comparison of SEO features of Product A and Product B
Lexer
-
Ratings
Serpstat
9.6
14 Ratings
21% above category average
Keyword analysis00 Ratings9.914 Ratings
Backlink management00 Ratings9.413 Ratings
SERP ranking tracking00 Ratings9.414 Ratings
Page grader00 Ratings9.610 Ratings
Competitive analysis00 Ratings9.614 Ratings
Site audit / diagnostics00 Ratings9.914 Ratings
Site recommendations00 Ratings9.67 Ratings
Task management00 Ratings9.43 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Lexer
-
Ratings
Serpstat
9.6
13 Ratings
23% above category average
Local SEO00 Ratings9.311 Ratings
Social SEO00 Ratings9.57 Ratings
Mobile SEO00 Ratings9.84 Ratings
Global SEO00 Ratings9.913 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Lexer
-
Ratings
Serpstat
10.0
12 Ratings
17% above category average
Multi-domain support00 Ratings10.012 Ratings
Integration with web analytics tools00 Ratings10.07 Ratings
Best Alternatives
LexerSerpstat
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.2 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.9 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.8 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LexerSerpstat
Likelihood to Recommend
10.0
(1 ratings)
9.7
(14 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
10.0
(2 ratings)
User Testimonials
LexerSerpstat
Likelihood to Recommend
Lexer
For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
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Serpstat.com
If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
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Pros
Lexer
  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.
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Serpstat.com
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
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Cons
Lexer
  • We are incredibly happy with the tool as is.
Read full review
Serpstat.com
  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
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Likelihood to Renew
Lexer
No answers on this topic
Serpstat.com
I am very happy with the program and their services.
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Usability
Lexer
No answers on this topic
Serpstat.com
It is pretty easy to use as an SEO tool as I've used a few others prior
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Support Rating
Lexer
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
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Serpstat.com
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
Lexer
We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
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Serpstat.com
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
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Return on Investment
Lexer
  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.
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Serpstat.com
  • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
  • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
  • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
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ScreenShots

Serpstat Screenshots

Screenshot of Research of SERP with advanced analyticsScreenshot of Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of Visibility and keyword trends are visible with SerpstatScreenshot of Unique Page vs. Page comparison in organic and paid keywordsScreenshot of Sersptat Overview