TrustRadius
Serpstat Review 3 of 7
Review: "Looking for an All-in One SEO tool but don't have $100/month? Then use Serpstat"
https://www.trustradius.com/seoSerpstatUnspecified8.312101
Sam Lepak profile photo
March 01, 2019

Review: "Looking for an All-in One SEO tool but don't have $100/month? Then use Serpstat"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Serpstat

Serpstat is being used for keyword research for both organic on-page SEO and paid media campaigns. More specifically used within our marketing department that handles all the organic, paid, and earned media. At a high overview we are able to use Serpstat to analyze our competitors' SEO efforts and benchmark them against our own. Some of their underrated features include their Chrome plugin and their backlink analysis.
  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
  • Being a big PPC marketer, we would love to have keywords that export extremely easily, grouped into clusters, and import well into Google Ads. Otherwise, it only takes a bit of Excel magic to make it happen.
  • The website audit to address latency and other on-page SEO issues is solid... Unless your website is a single-page application. It doesn't recognize page depth nor canonicalization of URLs.
  • Considering we purchased a lifetime subscription with Serpstat from AppSumo, we've definitely gotten our moneys-worth in the first few hours of using it.
  • Serpstat has made a huge difference in our paid media spend by helping us focusing on keywords that have a high amount of traffic and not wasting marketing resources on building campaigns that do not.
  • We've also saved a ton of money and time with their broken link audit. Rather than scouring the web for articles where we are featured in, Serpstat pulled all the broken links and their URLs and we were able to fix 80% of them in a matter of a few days.
Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant content in their newsletter based on the actions I take inside their platform. Either I'm just lucky with timing or they tailor their content to my activity. Didn't find that with SEMRush.
Branch, Copper (formerly ProsperWorks), Google Analytics
Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34.

Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.

Serpstat Feature Ratings

Keyword analysis
9
Backlink management
7
SERP ranking tracking
8
Page grader
7
Competitive analysis
9
Site audit / diagnostics
8
Local SEO
9
Global SEO
10
Multi-domain support
10