Likelihood to Recommend
Serpstat is great for an SEO team and a cheaper alternative to some competitors. I received Serpstat through an AppSumo deal. It was 100% worth it and I got great use of it over the past few years. I feel Serpstat is better for a technical SEO individual and less for content or SEM marketing individuals.
Feature Rating Comparison
SERP ranking tracking
Site audit / diagnostics
Integration with web analytics tools
- The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
- The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
- Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
- The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
- While Serpstat has a very comprehensive database, we still find with smaller volume keywords their data can be off or non-existent when we compare the data to competitors.
- The pricing plans can be stingy with the monthly data allotments, especially when it comes to keyword position tracking.
- Support can be hit or miss. Sometimes they are fast to respond other times it can take several days for support to get back to you.
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
Return on Investment
- Considering we purchased a lifetime subscription with Serpstat from AppSumo, we've definitely gotten our moneys-worth in the first few hours of using it.
- Serpstat has made a huge difference in our paid media spend by helping us focusing on keywords that have a high amount of traffic and not wasting marketing resources on building campaigns that do not.
- We've also saved a ton of money and time with their broken link audit. Rather than scouring the web for articles where we are featured in, Serpstat pulled all the broken links and their URLs and we were able to fix 80% of them in a matter of a few days.
Premium Consulting/Integration Services—
Entry-level set up fee?
* per user
Serpstat Editions & Modules
- per user