LightCMS, from NetSuite, was a cloud-based content management system for building websites and eCommerce storefronts. It is designed to be used by individuals, non-profits, and small to medium-sized businesses. The product has been discontinued.
N/A
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
LightCMS is perfect for 90% of websites out there. It has all the basic modules like calendars, photo galleries, news/blog, or forms building built in. Small businesses to mid-sized businesses are perfect for LightCMS. We use other solutions when the requierments for the website include a lot of third party integrations or custom modules. As a hosted CMS it has the same limitations as others with server-side development.
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
LightCMS provides all the major functionality 90% of sites need. It keeps out of its own way by making these solutions intuitive and simple and not trying to solve every problem for everyone which would over-complicate the tool-set.
This is the easiest to use CMS we have ever seen. I tell my client's that if they can make a Facebook post, they can manage their website, and it's true. Their UI is so easy and keeps getting easier to use. Untrained users get it in minutes and are able to manage their sites without our help.
LightCMS's code is simple and light-weight. Sites are fast and the CMS doesnt get in the way of performance.
You can do almost anything you want (except server-side programming) with LightCMS. So, we can create any design we want and it works great with Light CMS's tokens and editable regions concept (which is also simple to implement.)
Constantly upgraded and fixed, the product is 1000x better after 10 years of working with it, but is still simple and not bloated.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
While keeping it simple is LightCMS's thing, some of the elements/modules could use deeper options or control for advanced users.
Some content, such as calendars, cannot have data exported/imported easily.
Support was amazing 10 years ago. We openly talked about how awesome they were... it isn't as good as it once was, but is still way above almost every support of other CMS systems we have used.
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
We have looked at hundrends of CMS's and LightCMS is a perfect entry-level system for most of our small to mid sized clients. LightCMS's feature set is less complex than almost every other system and the actual interface is miles ahead of most other CMS systems. It's simply thought out better. It lacks sensibility and an API as well as other advanced features many more expensive or more DIY systems have, but the simplicity makes up for it.
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
While I always think the price could be cheaper, LightCMS is incredibly inexpensive if you consider the costs of hosting, support, and upgrading is all included.
As part of their partner program, we are able to control client accounts from our master account, making moving between clients easier and supporting them faster which ultimately makes our labor costs better.
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
