LinkedIn Publishing Platform vs. Medium

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Publishing Platform
Score 9.2 out of 10
N/A
The LinkedIn Publish Platform supports long-form content publishing and blogging by influencers.N/A
Medium
Score 10.0 out of 10
N/A
Medium is a blogging and web publishing platform from the company of the same name in San Francisco, California.
$5
per month
Pricing
LinkedIn Publishing PlatformMedium
Editions & Modules
No answers on this topic
Medium Member - monthly
$5
per month
Friend of Medium - monthly
$15
per month
Medium Member - annually
$60
per year
Friend of Medium - annually
$150
per year
Offerings
Pricing Offerings
LinkedIn Publishing PlatformMedium
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Publishing PlatformMedium
Considered Both Products
LinkedIn Publishing Platform
Chose LinkedIn Publishing Platform
The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and …
Medium
Chose Medium
WordPress and LinkedIn Publishing Platform
Chose Medium
Medium is easy to use. It is easy to add highlights and emphasis in paragraphs. It is easy to add images and videos anywhere in your articles. It makes article writing fun and easy to share. Other products were more cumbersome and awkward to use or were more expensive to operate.
Chose Medium
Medium is yet another "medium" in the world of creating content. Like Google's Blogger and Quora, it is free to publish. Medium feels a bit more sophisticated than the others and, due to the look, feel and reach, helps you show up professionally in the field. With a fresh …
Chose Medium
There are a handful of other blogging platforms available. The biggest difference between Medium and others is how streamlined it is. It's straight to the point and is excellent at showing related content, be it your own or another users. There's no new design to navigate …
Chose Medium
Medium was recommended by a friend and mentor for its large reach. Because of the promise that it would be easier to get exposure on Medium than other blogging websites, I decided to use it. I haven't used other blogging platforms, but the promise seems to have been kept. I …
Best Alternatives
LinkedIn Publishing PlatformMedium
Small Businesses
Medium
Medium
Score 10.0 out of 10
Duda
Duda
Score 9.0 out of 10
Medium-sized Companies
Medium
Medium
Score 10.0 out of 10
WordPress
WordPress
Score 8.7 out of 10
Enterprises
Quora Blogs
Quora Blogs
Score 8.7 out of 10
Quora Blogs
Quora Blogs
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Publishing PlatformMedium
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.5
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
LinkedIn Publishing PlatformMedium
Likelihood to Recommend
It seems like a great tool to offer valuable content and increase the visibility of my brand. I've learned it's not a good tool to try to sell directly
Read full review
If you are vanity publishing and just want to see your stuff on the web, it is very, VERY easy to get involved with. Of course, your writing is not likely to stand out if you don't have a clear plan. The more I use it, the more I like it. The user interface is extremely well-done. I kinda wish my WordPress-based blogs had editors that were that easy to use.
Read full review
Pros
  • It allows a direct line of communication to professionals that follow your business online.
  • Gives a company a dedicated space for their company to display whom they are, and what they do.
  • Contributes to keeping your company relevant by posting content.
Read full review
  • User-friendly interface and editing features
  • Easy to categorize articles to ensure they are found
  • Change tracker helps review changes before article is published.
Read full review
Cons
  • As LinkedIn rolls out its new interface, the Publishing Platform is losing some of what made it awesome before. Especially re: images. I've lost the ability to resize my graphic by clicking the resizing arrows that appear on the border of most applications. Now I'm stuck with the default size of the image, and all I can do is select whether it's left-aligned, right-aligned or centered.
  • Another thing that seems to be getting worse is my ability to quickly see who's viewed, liked, shared and commented on a blog post. This inhibits my ability to engage with my readers. I had a client express surprise that I hadn't acknowledged her reaction to my article. The weird way it's set up now, I can't even see her comment.
  • I used to be able to click "My articles" and see a checkerboard with tiles of a summary of my articles: Images + headlines + # of views/likes/shares. This checkerboard showed 3 - 4 of my article tiles per row. This was something I used regularly before publishing a new blog. It let me scan quickly to make sure I wasn't going to use the same image or headline as in a previous post. Now, when I go to view my articles, I have to slowly scroll though a long list that shows 1 image headline at a time, and doesn't let me see my analytics. It takes a lot longer to scroll through my 90+ articles. #Frustrating
  • For some reason, I get a lot fewer views than I used to. On average, I used to get between 50 - 80 views per article. I even have one post that's grand [total is] 140,000+ views. Sadly, my most recent posts have gotten 8 - 20 views. My writing's gotten better over time, and I follow the guidelines LinkedIn offers in its Help section. And last year I aligned some of my content with LinkedIn's editorial calendar. I wish I knew what's driving the reduction in views. Is it me? Is it LinkedIn's new approach to Pulse and the Publishing platform? I'm starting to question whether publishing here is a good use of my time.
  • It would be great if LinkedIn could give us a roadmap of what's changing and why - BEFORE & DURING the change. A few years ago, LinkedIn did a lot to encourage people to use the Publishing Platform. So I did what they asked, and got into the habit of publishing an article almost every week. With all its capabilities, I'd think LinkedIn could do an analysis of who's used the Publishing Platform seriously, frequently and ethically -- and communicate directly to us to let us know what's working well (and not-so-well) for them - and ask us what's working well (and not-so-well) for us. That could lead to some mutually-beneficial brainstorming of how to optimize things for everybody.
Read full review
  • It can be harder to get your content seen as medium is a popular platform.
  • It is still early days for us to track back success (traffic, rank etc) from posting to medium regularly. I hear tracking success outside vanity metrics can be hard for others too.
  • I am yet to figure out how to create and add to magazines - these have the potential to be a good audience booster, but not too clear.
Read full review
Usability
You can use your own profile and it is intuitive, easy to manage with good headings and tools.
Read full review
By comparison, most online editors are clunky. The Medium editor is amazingly powerful and still easy to use.
Read full review
Support Rating
No answers on this topic
We found the support desk of Medium to be really good. They are very focussed on customer service and are willing to go all out to help in every way they can. They are fast to respond and they are also very knowledgable at what they do. They know the importance of being customer-focused.
Read full review
Implementation Rating
No answers on this topic
Medium is dirt easy to use. The hard part is figuring out if it is worth the effort to include it as part of our content-marketing strategy.
Read full review
Alternatives Considered
The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.
Read full review
Medium is easy to use. It is easy to add highlights and emphasis in paragraphs. It is easy to add images and videos anywhere in your articles. It makes article writing fun and easy to share. Other products were more cumbersome and awkward to use or were more expensive to operate.
Read full review
Return on Investment
  • Positive: top choice for extending reach for awareness campaigns and delivery of time sensitive information
  • Positive: a must have tool to follow other competitors and influencers in a sector
Read full review
  • Making enough money to pay back the monthly subscription fee takes a long time to reach that level.
  • I've gotten a lot more recognition for being an SME in many areas and have received more interest professionally.
  • Writing enough articles that are also high enough quality to attract followers takes a lot of time out of my weeks.
Read full review
ScreenShots