LinkedIn Publishing Platform vs. Squarespace

The platform is a great tool for someone trying to find a job. I have personally used the platform to help me get my current position and will use it again once I am back in the job market. There are some people out there who claim the platform is useless. In my opinion, if you see the LinkedIn platform as useless then you don't really understand how helpful it can be in the digital age of 2017.

Squarespace is one of the best solutions out there for building a website or web experience that looks good, has great functionality and is cost-effective, even for smaller businesses. Although most people in marketing will find most of the elements intuitive, if the creator is struggling with any of the functionality, there are many, many support options and other users who can offer assistance.

Incentivized

• I like how it lets you publish long form content.
• I love how it lets me copy and paste words and links from my Wordpress website, and it all comes over without me having to reinsert the links.

Incentivized

• Stupid simple to use. I know very creative people who cannot code and this is probably the easiest ever platform for them!
• Pretty website templates and great functionality with showing off portfolios.
• They've already figured out what are the problems that non-coding people have when creating websites and they've figured out a simple solution for all of it.

Incentivized

• Ability to post on a mirror account
• Notifications on a campaign could be to a phone instead of email
• More robust data analytics

Incentivized

• Customizing the sites can be highly UN intuitive
• Navigation for editing the sites can be difficult and frustrating
• Squarespace has different versions and it's hard to know which version you're on. You can't switch after you start making a site with one version.

Incentivized

Unless our website requires significantly more functionality in the future, I can't see us terminating our contract

Incentivized

You can use your own profile and it is intuitive, easy to manage with good headings and tools.

Incentivized

It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.

Incentivized

Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated

Incentivized

The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.

Squarespace was quicker to set up and more accessible to manipulate the theme, pictures, and content. The page layouts are more versatile and fluid. With WordPress, more time-consuming efforts go into making a template work the way you want it to (because of the lack of the drag-and-drop grids that Squarespace has).

Incentivized

• I think it raises the awareness of my SuperStar Careers brand. When I talk to people offline, they often tell me they read my articles and can give specific examples.
• I've had a few prospects reach out to me. In the past 2 years, I'd guess I've had up to 10 people reach out to me for a assistance.

Incentivized

• The cost is reasonably decent. My client says they spent about $20 a month or $240 a year. I asked her if she could add Google AdSense to her blog one day, and they believe they can. They said a custom site would cost them $3000-10,000 depending on who does it. And I agreed, but I found the website they created was on the lower end of that range.

Incentivized