If Squarespace went to high school, they would have won "best all around" as their senior superlative.
November 23, 2018

If Squarespace went to high school, they would have won "best all around" as their senior superlative.

Emily Muhoberac | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Squarespace

We use Squarespace to support our company website. I also personally use Squarespace to support multiple websites for side projects.

Our marketing team uses the platform most consistently internally. We had formerly built our site on WordPress, which proved to be too difficult to update and maintain. We switched to Squarespace and haven't regretted it for a second. The website builder is intuitive, but also has advanced customization so our design team is happy and our marketing team can manage it.
  • Intuitive User Interface: Literally anyone can create a website on Squarespace, from the experienced designer to the absolute novice.
  • Customization: While Squarespace manages to be extremely user-friendly, it doesn't do so at the sacrifice of customization. You can still add custom coding if you need to, but it doesn't require coding experience to make a well-designed site.
  • Functionality without hundreds of plugins: Many Squarespace competitors offer expanded functionality through plugins, which can be difficult to work with as they are third party functions that vary in quality. Squarespace has done a great job of adding features to their platform, so plugins are less necessary. They offer many integrations to major services (like Typeform and Stripe), but the experience is much better than sifting through hundreds of plugins.
  • I could see an experienced designer being frustrated by the limitations of Squarespace compared to an open platform like WordPress.
  • Sometimes it's difficult to make quick edits in the website builder because you don't know where the functionality resides. For example, you can make some edits to your nav bar by clicking on the nav bar, but you can make others by going through a series of menus. This is easily resolved by watching the tutorials, but can be frustrating for new users.
  • Our Squarespace website has saved us thousands of dollars in our technical development budget, as we were able to build and support our website internally instead of outsourcing the project to an agency.
  • In combination with Hubspot, we've been able to increase our inbound website leads by 150% over the last year.
I think Squarespace is the best all-around website creation tool for non-technical teams. It has levels of customization that competitors like Wix and Leadpages lack, but isn't as flexible as WordPress. Prior to Squarespace, we built out website on WordPress. Since we weren't a particularly technical team, we ran into a lot of challenges making changes to the site, uploading blogs, and navigating the complex world of third-party plug-ins. WordPress is the industry standard, but I think it's a total waste of time for small teams or entrepreneurs to devote their resources to learning WordPress or paying a freelancer to code them a website on WordPress that they'll have difficulty editing and navigating. Ultimately, Squarespace made the most sense with our skillset and time constraints.
Squarespace is best suited for:
- Solopreneurs that need a pretty website fast
- Side projects
- Basic E-Commerce websites
- Anyone who needs to create a one page website quickly
- Marketing teams that lack technical skill, but are required to support the company website internally

Squarespace is least suited for:
- Companies with full design or technical teams that won't benefit from the additional structure Squarespace provides

Squarespace Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Not Rated
Admin section
Page templates
Library of website themes
Mobile optimization / responsive design
Publishing workflow
Form generator
Not Rated
Content taxonomy
Not Rated
SEO support
Bulk management
Not Rated
Availability / breadth of extensions
Community / comment management
Not Rated
Internationalization / multi-language
Not Rated
Role-based user permissions

Using Squarespace

3 - - Inbound Marketing
- Outbound Marketing
- Business Development
1 - No coding required, basic design or marketing skills is a plus.
  • We use Squarespace to build and support our main company website.
  • We use Squarespace to build and support website for any new offerings or side projects.
  • We have integrated Squarespace with Hubspot Sales to build an excellent inbound marketing engine.
  • We'll continue to use Squarespace for new product offerings and side projects websites.
Unless our website requires significantly more functionality in the future, I can't see us terminating our contract.

Evaluating Squarespace and Competitors

Yes - We replaced WordPress with Squarespace, as it is significantly more intuitive and user-friendly.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
I've used Squarespace on projects in the past, and actually had fun building websites with it. It's inexpensive, but the product usability for our non-technical team was the most significant factor.
I wouldn't change it.