Item: Squarespace
Rating: 10
Author: Verified User

Overall Satisfaction with Squarespace

Use Cases and Deployment Scope

Our team uses Squarespace predominantly to create a variety of landing and squeeze pages for marketing messaging and engagement. We use different forms of advertising to drive people to these pages and manage everything with UTM codes and sort through the data with Squarespace's built-in analytics and also incorporate Google Analytics.

Pros and Cons

Pros

Quick creation of pages through a drag-and-drop interface
Copying of pages to quickly duplicate ideas and themes
Creation of online forms with storage on Squarespace AND 3rd party products like Google Drive.
Inclusion of video very easily into a page to enhance user experience

Cons

If a number of folders/containers are created for themed pages, sometimes the drag/drop functionality of putting new pages in order of dragging them into a container does not work.
Sometimes the style/theme functionality limits the potential to do things 'outside the box'
Occasionally, when using 3rd party connectivity for certain storage tasks, the connection will be lost and the data does not get stored.

Return on Investment

Squarespace has increased our engagement through landing pages significantly over the years. When we began incorporating Squarespace into our marketing in 2021 (3 years prior to this review) our 'landing page game' was pretty bad. No tracking, no visibility to engagement, etc. We now use Squarespace almost exclusively for non-indexed landing pages, and we get hundreds of leads per month that we most likely would not have gotten using our old system.
The analytics both incorporated into Squarespace and through our Google Analytics integration have given us great insight into what is actually happening with the effectiveness of our advertising, and has helped us streamline our messaging.
The ability to easily bring video onto our landing pages has been a game-changer. We don't have to rely on a 3rd party like YouTube, but rather can upload our video directly, then manipulate their presentation on the page. It's a great feature!
Using the graphic design 'Lightbox' feature has been such a time saver. We simply upload a graphic and select 'Lightbox' in the design and Squarespace does the rest! Game changer...

Usability

There are so many things that Squarespace does well, especially with an update to the admin interface that was made in 2024. The ability to edit and manipulate the look of the page has gotten much easier, plus making sure that the mobile experience and desktop experience are both presented properly is simple! There is also the ability to customize a number of elements, CSS, HTML and more, which allows for some flexibility if you are willing to create the compatible code that Squarespace understands.

Alternatives Considered

WordPress, GoDaddy and Wix

Squarespace if much less work than WordPress, plus hosting and security are not an issue. GoDaddy and Wix are okay, but nowhere near the flexibility or advanced feature set that you can get with Squarespace. Compared to the other products that I have used, Squarespace definitely offers more options, customization, advanced features and design options than others, for a great price.

Key Insights

Do you think Squarespace delivers good value for the price?

Yes

Are you happy with Squarespace's feature set?

Yes

Did Squarespace live up to sales and marketing promises?

Yes

Did implementation of Squarespace go as expected?

Yes

Would you buy Squarespace again?

Yes

Other Software Used

Microsoft 365 Business Premium, WordPress, Google Drive, Google Chrome

Likelihood to Recommend

Squarespace is one of the best solutions out there for building a website or web experience that looks good, has great functionality and is cost-effective, even for smaller businesses. Although most people in marketing will find most of the elements intuitive, if the creator is struggling with any of the functionality, there are many, many support options and other users who can offer assistance.

Squarespace Feature Ratings

Comments

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Squarespace Checks All the Boxes!