ListGrabber vs. SMARTe Data Platform

Since we use ListGrabber basically only for mail outs and extractions out of Yellow Pages, our organisation is probably not the best one to provide such information.

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Easy to use - Pretty user friendly.
• Compatible with Australian Yellow Pages.
• Extracts information into Excel which helps us to create mail outs.

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Drivers are updated constantly by Yellow Pages. Since we use ListGrabber only twice or thrice a year it is not really worthwhile to purchase new versions each year. The product should come with at least a couple of years of free updates.
• Product crashes from time to time when extracting a large amount of information.

• UI could be better.
• Automate the product buying experience.

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• Increased efficiency - ListGrabber helps us get pages of contacts in a few hours, which would probably take days if done manually.
• Since the product extracts to Excel, it is easy to convert into mail out formats.

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info