Listrak vs. MailUp

Listrak

Listrak

25 Reviews and Ratings

MailUp

MailUp

6 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Listrak	Score 10.0 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A
MailUp	Score 10.0 out of 10	N/A	MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…	N/A

Pricing

Listrak

MailUp

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Listrak	MailUp
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

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More Pricing Information

Community Pulse
	Listrak	MailUp
Considered Both Products	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?	MailUp Tory Reiff Graphic Designer, Digital Chose MailUp Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time! Incentivized Helpful?

Features

Listrak

MailUp

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Listrak - Ratings	MailUp 9.5 Ratings 17% above category average
WYSIWYG email editor	00 Ratings	10.00 Ratings
Dynamic content	00 Ratings	10.00 Ratings
Ability to test dynamic content	00 Ratings	8.00 Ratings
Mobile optimization	00 Ratings	10.00 Ratings

Best Alternatives
	Listrak	MailUp
Small Businesses	Mautic Score 9.0 out of 10	Mad Mimi Score 10.0 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	VerticalResponse Score 10.0 out of 10
Enterprises	Criteo Commerce Growth Score 8.0 out of 10	Emma by Marigold Score 8.6 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Listrak	MailUp
Likelihood to Recommend	7.1 (0 ratings)	10.0 (0 ratings)

User Testimonials
	Listrak	MailUp
Likelihood to Recommend	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review	Great for marketing teams looking to quickly deploy emails without the need for HTML coding. Incentivized Tory Reiff Graphic Designer, Digital Read full review
Pros	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review	Email marketing creation Email design HTML template creation Incentivized Tory Reiff Graphic Designer, Digital Read full review
Cons	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review	Alt tag styling within the editor Incentivized Tory Reiff Graphic Designer, Digital Read full review
Alternatives Considered	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review	Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time! Incentivized Tory Reiff Graphic Designer, Digital Read full review
Return on Investment	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review	Faster email development More team members able to contribute to the email development process Better templates Incentivized Tory Reiff Graphic Designer, Digital Read full review
ScreenShots		MailUp Screenshots