Listrak vs. Smartlead.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.9 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Smartlead.ai
Score 7.2 out of 10
N/A
A solution to scale cold email outreach featuring unlimited mailboxes, unlimited warmups, deliverability-focused infrastructure, and a unibox to handle the revenue cycle.
$39
per month
Pricing
ListrakSmartlead.ai
Editions & Modules
No answers on this topic
Basic
$39
per month 2000 active Leads & 6000 Emails per month
Pro
$94
per month 30000 active Leads & 150000 Emails per month
Custom
starting at $174
per month upto 12M Active Lead Credits
Offerings
Pricing Offerings
ListrakSmartlead.ai
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount of up to 17% available for annual billing.
More Pricing Information
Community Pulse
ListrakSmartlead.ai
Features
ListrakSmartlead.ai
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
Smartlead.ai
5.9
2 Ratings
30% below category average
WYSIWYG email editor00 Ratings5.01 Ratings
Dynamic content00 Ratings1.01 Ratings
Ability to test dynamic content00 Ratings4.01 Ratings
A/B testing00 Ratings7.02 Ratings
Mobile optimization00 Ratings8.01 Ratings
Email deliverability reporting00 Ratings8.01 Ratings
Triggered drip sequences00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
Smartlead.ai
7.5
2 Ratings
3% below category average
Dashboards00 Ratings6.52 Ratings
Standard reports00 Ratings8.01 Ratings
Custom reports00 Ratings8.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Listrak
-
Ratings
Smartlead.ai
4.5
2 Ratings
57% below category average
URL Validation00 Ratings2.01 Ratings
Link Tracking00 Ratings2.01 Ratings
Image Validation00 Ratings3.01 Ratings
Inbox Display00 Ratings6.02 Ratings
Email Accessibility Tools00 Ratings6.02 Ratings
Email Previews00 Ratings8.02 Ratings
Best Alternatives
ListrakSmartlead.ai
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ListrakSmartlead.ai
Likelihood to Recommend
7.1
(10 ratings)
6.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
ListrakSmartlead.ai
Likelihood to Recommend
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review
Smartlead.ai
We have ceased using the tool as our primary outbound marketing platform for all the reasons stated. Slick integration but poor ROI. We have switched to a platform that does not require management of dozens of domains and email addresses and sends from a U.S.-based API
Read full review
Pros
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Read full review
Smartlead.ai
  • Slick API integration with both our waterfall and CRM
  • Quick email verification tool
  • Handles high volume sending with ease
Read full review
Cons
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Read full review
Smartlead.ai
  • Response rate has been abysmally poor
  • ROI has been negligible
  • APIs are not U.S.-based
  • Does not handle attachments well
Read full review
Usability
Listrak
No answers on this topic
Smartlead.ai
It's a good tool and you can figure out your way around it, but overall visibility from a bird's eye view could be better. Oftentimes you have to open up multiple tabs to see different client views
Read full review
Alternatives Considered
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Smartlead.ai
At the time when I was evaluating, Smartlead offered a client portal and was also a bit less pricey compared to some of their competitors
Read full review
Return on Investment
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Read full review
Smartlead.ai
  • Negligible return
  • Open rates and response rates run below 10%
  • Best for single channel buziness development
Read full review
ScreenShots