LiveRamp vs. Nielsen Marketing Cloud
LiveRamp vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
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LiveRamp | N/A | LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes. | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
LiveRamp | Nielsen Marketing Cloud | |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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LiveRamp | Nielsen Marketing Cloud | |
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Small Businesses | Dataloader.io Score 8.9 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | IBM InfoSphere Information Server Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | IBM InfoSphere Information Server Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
LiveRamp | Nielsen Marketing Cloud | |
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Likelihood to Recommend | 7.7 (3 ratings) | 8.0 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | - (0 ratings) | 5.0 (1 ratings) |
LiveRamp | Nielsen Marketing Cloud | |
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Likelihood to Recommend | LiveRamp | Nielsen |
Pros | LiveRamp | Nielsen |
Cons | LiveRamp | Nielsen |
Likelihood to Renew | LiveRamp No answers on this topic | Nielsen |
Usability | LiveRamp No answers on this topic | Nielsen |
Support Rating | LiveRamp No answers on this topic | Nielsen |
Alternatives Considered | LiveRamp | Nielsen |
Return on Investment | LiveRamp | Nielsen |
ScreenShots |