LiveRamp vs. TransUnion TruAudience (Signal)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LiveRamp
Score 8.2 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
TransUnion TruAudience (Signal)
Score 7.0 out of 10
N/A
TruAudience (formerly Signal Tag Management) from TransUnion (acquired August 2020) is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
Pricing
LiveRampTransUnion TruAudience (Signal)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiveRampTransUnion TruAudience (Signal)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LiveRampTransUnion TruAudience (Signal)
Top Pros
Top Cons
Features
LiveRampTransUnion TruAudience (Signal)
Security
Comparison of Security features of Product A and Product B
LiveRamp
-
Ratings
TransUnion TruAudience (Signal)
9.0
2 Ratings
4% above category average
Role-based user permissions00 Ratings9.02 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
LiveRamp
-
Ratings
TransUnion TruAudience (Signal)
8.4
2 Ratings
3% above category average
Tag library00 Ratings7.02 Ratings
Tag variable mapping00 Ratings9.02 Ratings
Ease of writing custom tags00 Ratings9.02 Ratings
Rules-driven tag execution00 Ratings9.02 Ratings
Tag performance monitoring00 Ratings10.02 Ratings
Page load times00 Ratings7.02 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings9.02 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
LiveRamp
-
Ratings
TransUnion TruAudience (Signal)
9.0
2 Ratings
7% above category average
Event tracking00 Ratings10.02 Ratings
Mobile event tracking00 Ratings9.02 Ratings
Data distribution management00 Ratings9.02 Ratings
Universal data layer00 Ratings10.02 Ratings
Automated error checking00 Ratings7.02 Ratings
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LiveRampTransUnion TruAudience (Signal)
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Medium-sized Companies
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User Ratings
LiveRampTransUnion TruAudience (Signal)
Likelihood to Recommend
8.1
(3 ratings)
7.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(4 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
LiveRampTransUnion TruAudience (Signal)
Likelihood to Recommend
LiveRamp
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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TransUnion
Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.
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Pros
LiveRamp
  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
Read full review
TransUnion
  • Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
  • Creating the firing conditions for a tag.
  • Adding users to different groups with limited or full admin permissions.
  • If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
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Cons
LiveRamp
  • Better UI
  • API connectivity
  • More complex ETL processes
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TransUnion
  • Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
  • Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
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Likelihood to Renew
LiveRamp
No answers on this topic
TransUnion
Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business
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Usability
LiveRamp
No answers on this topic
TransUnion
Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
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Support Rating
LiveRamp
No answers on this topic
TransUnion
Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
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Alternatives Considered
LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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TransUnion
Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does
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Return on Investment
LiveRamp
  • Has helped us to be able to monetize website.
  • Saves us a lot of time and thus money.
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TransUnion
  • Wonderful for ensuring we meet our logistical and record-keeping requirements
  • Negative at being the best at quality-of-life options, like specific muting
  • Great at allowing a casual work environment in having chats for memes, pets, etc.
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ScreenShots